{"id":1686,"date":"2023-03-01T11:22:40","date_gmt":"2023-03-01T09:22:40","guid":{"rendered":"https:\/\/dexville.be\/hoe-een-goede-briefing-schrijven-voor-een-digitaal-bureau\/"},"modified":"2024-03-01T14:43:11","modified_gmt":"2024-03-01T12:43:11","slug":"comment-rediger-un-bon-briefing-pour-une-agence-digitale","status":"publish","type":"post","link":"https:\/\/dexville.be\/fr\/comment-rediger-un-bon-briefing-pour-une-agence-digitale\/","title":{"rendered":"Comment r\u00e9diger un bon briefing pour une agence digitale"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_carousel teamcarou eyehover3 blogauthor type_carousel layout_1075 preload_style_spinner\" id=\"us_grid_1\"><style>.layout_1075 .w-grid-item-h{}@media(min-width:2px){.layout_1075 .usg_image_1{display:none!important}}.layout_1075 .usg_hwrapper_1{border:1px solid #000000!important}.layout_1075 .usg_post_image_1{max-width:250px!important;max-height:250px!important;margin:50px!important}.layout_1075 .usg_vwrapper_1{padding:50px 30px 50px 30px!important}.layout_1075 .usg_post_content_1{color:#ffffff!important;font-size:18px!important;font-weight:300!important}.layout_1075 .usg_image_1{text-align:left!important;width:150px!important;max-height:45px!important}.layout_1075 .usg_vwrapper_3{color:#ffffff!important;background:#000000!important;padding:50px 30px 50px 30px!important}.layout_1075 .usg_post_title_2{color:#ffffff!important;font-size:18px!important;font-weight:700!important;text-transform:uppercase!important;margin-top:30px!important}@media (min-width:1025px) and (max-width:1380px){.layout_1075 .usg_post_image_1{max-width:250px!important;max-height:250px!important;margin:50px!important}}@media (min-width:768px) and (max-width:1024px){.layout_1075 .usg_post_image_1{max-width:200px!important;max-height:200px!important;margin:25px!important}}@media (max-width:767px){.layout_1075 .usg_post_image_1{width:100%!important;max-width:initial!important;max-height:initial!important;margin:0px!important}}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-2992 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-acc-fr team-categorie-feweb-fr\" data-id=\"2992\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_justify valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Caroline Vola\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Caroline-Vola-01-LR-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Werknemer caroline vola\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_2 blogauthorname has_text_color entry-title color_link_inherit\">Caroline Vola<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Account Director<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><a href=\"https:\/\/aztrix.me\/dexville*\" aria-label=\"Aztrix_logo-01\" class=\"w-image-h\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/a><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_3 has_text_color align_none valign_bottom\"><div class=\"w-html usg_html_1 whitelink\"><p>\n\tShare\n<\/p>\n<p>\n\t<strong><a href=\"mailto:info@dexville.be\">E-MAIL<\/a> - <a href=\"https:\/\/www.facebook.com\/dexville.digitalexperts\" target=\"_blank\" rel=\"noopener\">FACEBOOK<\/a> - <a href=\"https:\/\/www.linkedin.com\/company\/dexville-agency\/mycompany\/\" target=\"_blank\" rel=\"noopener\">INSTAGRAM<\/a> - <a href=\"https:\/\/www.linkedin.com\/company\/dexville-agency\/mycompany\/\" target=\"_blank\" rel=\"noopener\">LINKEDIN<\/a><\/strong>\n<\/p><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;next&quot;:&quot;Suivant&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;768&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1381&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:false,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Account Director","protected":false},"author":1,"featured_media":1635,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,92,101,93,94,95,97,98,96,99,100,102],"tags":[],"formats":[138],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-fr","category-concept-development-fr","category-conception-web-ux-et-ui","category-contenu-creation-fr","category-copywriting-fr","category-design-digital","category-design-graphique-et-impression","category-influencer-marketing-fr","category-photographie","category-radio-et-audio","category-reseaux-sociaux","category-video-fr","formats-blog-fr"],"acf":{"korte_inhoud":"Un brief pour une agence digitale est essentiel pour une bonne collaboration. Ces 4 \u00e9tapes vous aideront \u00e0 r\u00e9diger un brief clair.","inleidingstitel":"","inleiding":"Un briefing pour une agence digitale est un document que vous r\u00e9digez pour communiquer vos souhaits et vos attentes \u00e0 l\u2019agence digitale. C\u2019est un outil important pour trouver la bonne collaboration pour votre entreprise et permet de s\u2019assurer que vous et l\u2019agence \u00eates sur la m\u00eame longueur d\u2019onde.","tekst_1":"","featured_tekst_1":"","tekst_2":"","image":"","tekst_3":"Voici quelques \u00e9l\u00e9ments qui peuvent vous aider \u00e0 r\u00e9diger un briefing clair pour une agence digitale :\r\n<ol>\r\n \t<li>D\u00e9finissez vos objectifs : commencez par identifier vos objectifs commerciaux et les objectifs des campagnes ou projets digitaux sp\u00e9cifiques. D\u00e9terminez d\u2019abord exactement ce que vous voulez r\u00e9aliser avec le projet. Il peut s\u2019agir, par exemple,\u00a0<a href=\"https:\/\/dexville.be\/fr\/services\/online-activation\/\" target=\"_blank\" rel=\"noopener\">d\u2019augmenter la visibilit\u00e9 en ligne<\/a>, d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur sur le site web ou de g\u00e9n\u00e9rer plus de prospects. Cela aidera l\u2019agence \u00e0 \u00e9laborer un plan cibl\u00e9 et efficace.<\/li>\r\n \t<li>D\u00e9crivez votre groupe cible : indiquez clairement qui est votre groupe cible, o\u00f9 il se trouve et quelles sont ses principales caract\u00e9ristiques et besoins. Cela permet \u00e0 l\u2019agence de savoir quel groupe elle doit cibler.<\/li>\r\n \t<li><a href=\"https:\/\/dexville.be\/fr\/services\/strategie\/\" target=\"_blank\" rel=\"noopener\">D\u00e9crivez l\u2019identit\u00e9 de votre marque<\/a>\u00a0: fournissez une description claire de votre entreprise et de la fa\u00e7on dont votre marque est per\u00e7ue par votre public cible. Cela donne \u00e0 l\u2019agence un aper\u00e7u des directions visuelles \u00e0 suivre ainsi que du ton de la voix. Fournissez \u00e9galement le plus d\u2019informations g\u00e9n\u00e9rales possible sur votre entreprise, telles que la concurrence et la position sur le march\u00e9.<\/li>\r\n \t<li>D\u00e9finissez le champ d\u2019application : pr\u00e9cisez ce qui est exactement inclus dans le projet et ce qui ne l\u2019est pas, comme le\u00a0<a href=\"https:\/\/dexville.be\/fr\/allez-vous-pour-un-nouveau-site-web-un-bon-depart-est-a-moitie-gagne\/\" target=\"_blank\" rel=\"noopener\">d\u00e9veloppement d\u2019un site web<\/a>, la\u00a0<a href=\"https:\/\/dexville.be\/fr\/comment-creer-une-strategie-de-medias-sociaux-efficace-pour-votre-entreprise\/\" target=\"_blank\" rel=\"noopener\">mise en place d\u2019une strat\u00e9gie de m\u00e9dias sociaux<\/a>\u00a0ou\u00a0<a href=\"https:\/\/dexville.be\/fr\/services\/online-activation\/\" target=\"_blank\" rel=\"noopener\">l\u2019optimisation des moteurs de recherche<\/a>. Indiquez \u00e9galement dans le briefing quel est votre budget pour le projet. L\u2019agence aura ainsi une meilleure id\u00e9e de ce qui est possible et saura si elle peut travailler dans les limites du budget.<\/li>\r\n<\/ol>","blackrow_titel":"Learnings","blackrow_tekst":"Un bon briefing est essentiel pour une collaboration r\u00e9ussie avec une agence digitale. Il fournit \u00e0 l\u2019agence des directives claires et des informations sur les attentes, les objectifs et le budget du projet. Cela permet \u00e0 l\u2019agence de pr\u00e9parer un bon devis et d\u2019aborder le projet plus efficacement."},"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":2,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"predecessor-version":[{"id":1688,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts\/1686\/revisions\/1688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media\/1635"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/tags?post=1686"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/formats?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}