{"id":1326,"date":"2021-03-12T09:51:22","date_gmt":"2021-03-12T07:51:22","guid":{"rendered":"https:\/\/dexville.be\/influencers-hebben-meer-invloed-dan-ooit\/"},"modified":"2023-12-18T14:16:45","modified_gmt":"2023-12-18T12:16:45","slug":"les-influenceurs-plus-influents-que-jamais","status":"publish","type":"post","link":"https:\/\/dexville.be\/fr\/les-influenceurs-plus-influents-que-jamais\/","title":{"rendered":"Les influenceurs, plus influents que jamais"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_carousel teamcarou eyehover3 blogauthor type_carousel layout_1075 preload_style_spinner\" id=\"us_grid_1\"><style>.layout_1075 .w-grid-item-h{}@media(min-width:2px){.layout_1075 .usg_image_1{display:none!important}}.layout_1075 .usg_hwrapper_1{border:1px solid #000000!important}.layout_1075 .usg_post_image_1{max-width:250px!important;max-height:250px!important;margin:50px!important}.layout_1075 .usg_vwrapper_1{padding:50px 30px 50px 30px!important}.layout_1075 .usg_post_content_1{color:#ffffff!important;font-size:18px!important;font-weight:300!important}.layout_1075 .usg_image_1{text-align:left!important;width:150px!important;max-height:45px!important}.layout_1075 .usg_vwrapper_3{color:#ffffff!important;background:#000000!important;padding:50px 30px 50px 30px!important}.layout_1075 .usg_post_title_2{color:#ffffff!important;font-size:18px!important;font-weight:700!important;text-transform:uppercase!important;margin-top:30px!important}@media (min-width:1025px) and (max-width:1380px){.layout_1075 .usg_post_image_1{max-width:250px!important;max-height:250px!important;margin:50px!important}}@media (min-width:768px) and (max-width:1024px){.layout_1075 .usg_post_image_1{max-width:200px!important;max-height:200px!important;margin:25px!important}}@media (max-width:767px){.layout_1075 .usg_post_image_1{width:100%!important;max-width:initial!important;max-height:initial!important;margin:0px!important}}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-2969 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-acc-fr team-categorie-feweb-fr\" data-id=\"2969\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_justify valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Hilde Wuyts\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/03\/DexVille-Hilde-Wuyts-01-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Dexville CEO - Hilde Wuyts\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_2 blogauthorname has_text_color entry-title color_link_inherit\">Hilde Wuyts<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Director<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><a href=\"https:\/\/aztrix.me\/hildewuyts\" aria-label=\"Aztrix_logo-01\" class=\"w-image-h\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/a><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_3 has_text_color align_none valign_bottom\"><div class=\"w-html usg_html_1 whitelink\"><p>\n\tShare\n<\/p>\n<p>\n\t<strong><a href=\"mailto:info@dexville.be\">E-MAIL<\/a> - <a href=\"https:\/\/www.facebook.com\/dexville.digitalexperts\" target=\"_blank\" rel=\"noopener\">FACEBOOK<\/a> - <a href=\"https:\/\/www.linkedin.com\/company\/dexville-agency\/mycompany\/\" target=\"_blank\" rel=\"noopener\">INSTAGRAM<\/a> - <a href=\"https:\/\/www.linkedin.com\/company\/dexville-agency\/mycompany\/\" target=\"_blank\" rel=\"noopener\">LINKEDIN<\/a><\/strong>\n<\/p><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;next&quot;:&quot;Suivant&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;768&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1381&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:false,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Director","protected":false},"author":1,"featured_media":1231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115,98],"tags":[],"formats":[138],"class_list":["post-1326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-positioning-strategy-fr","category-influencer-marketing-fr","formats-blog-fr"],"acf":{"korte_inhoud":"Les influenceurs, plus influents que jamais","inleidingstitel":"","inleiding":"De nos jours, les marques n\u2019ont jamais autant \u00e9t\u00e9 \u00e0 la recherche d\u2019influenceurs. G\u00e9n\u00e9ralement, elles \u00e9tablissent la relation avec l\u2019influenceur \u00e0 l\u2019aide de produits gratuits envoy\u00e9s via des agences de relations publiques. D\u2019embl\u00e9e, deux probl\u00e8mes se posent : les tarifs assez \u00e9lev\u00e9s de ces agences de relations publiques et l\u2019absence de contr\u00f4le de la marque sur ce qu\u2019un influenceur fait de son produit.","tekst_1":"<h2>Esp\u00e9rer du contenu de qualit\u00e9, ne pas toujours l\u2019obtenir<\/h2>\r\n\u00c0 noter \u00e9galement qu\u2019en tant que marque, vous ne pouvez jamais \u00eatre certain que l\u2019influenceur communique de mani\u00e8re positive sur votre produit. En gros, cela revient \u00e0 esp\u00e9rer un contenu de qualit\u00e9 et un bon ROI plut\u00f4t que d\u2019en avoir la certitude. L\u2019alternative, \u00e0 savoir faire vous-m\u00eame votre pub sur les r\u00e9seaux sociaux, d\u00e9pend fortement des possibilit\u00e9s qu\u2019offre chaque plateforme. Sans oublier que ces plateformes n\u2019autorisent bien souvent que des publicit\u00e9s tr\u00e8s ennuyeuses. R\u00e9sultat\u2009? Vous passez \u00e0 c\u00f4t\u00e9 de la hype.","featured_tekst_1":"Nous savons que nous sommes plus susceptibles d\u2019\u00eatre sensibilis\u00e9s \u00e0 une publicit\u00e9 \u00e9manant de personnes r\u00e9elles plut\u00f4t que de marques.","tekst_2":"<h2>Un influenceur n\u2019est pas l\u2019autre<\/h2>\r\nDans le monde, 70 % des marques ont d\u00e9j\u00e0 eu de mauvaises exp\u00e9riences avec des influenceurs. Il arrive m\u00eame que la collaboration avec les nano et micro-influenceurs aboutisse \u00e0 une publicit\u00e9 n\u00e9gative. Il n\u2019en reste pourtant que les marques prestigieuses investissent parfois jusqu\u2019\u00e0 25 % de leur budget marketing aupr\u00e8s d\u2019influenceurs. Cela veut donc dire qu\u2019il y a un potentiel \u00e0 explorer.\r\n\r\nNano-influenceurs Moins de 10\u2009000 abonn\u00e9s\r\nMicro-influenceurs 10\u2009000 \u2013 50\u2009000 abonn\u00e9s\r\nInfluenceurs de niveau interm\u00e9diaire 500001 \u2013 500\u2009000 abonn\u00e9s\r\nMacro-influenceurs 500001 \u2013 1\u2009000\u2009000 abonn\u00e9s\r\nM\u00e9ga-influenceurs Plus de 1\u2009000\u2009000 abonn\u00e9s\r\n\r\nIl est de notori\u00e9t\u00e9 publique que les m\u00e9ga-influenceurs sont avides de collaborations, ce qui les d\u00e9cr\u00e9dibilise un peu. Cependant, ils sont nombreux \u00e0 rester pertinents et leurs publications g\u00e9n\u00e8rent de tr\u00e8s bons r\u00e9sultats. Les nano et micro-influenceurs sont plus susceptibles de vous offrir une publicit\u00e9 n\u00e9gative, mais sont extr\u00eamement pr\u00e9cieux car ils sont per\u00e7us comme justes et honn\u00eates. Encore une fois, comment vous assurer que votre collaboration avec un influenceur d\u00e9livrera le r\u00e9sultat souhait\u00e9\u2009?","image":1225,"tekst_3":"","blackrow_titel":"Learnings","blackrow_tekst":"Les influenceurs n\u2019ont jamais eu autant d\u2019influence. Nous savons que nous sommes plus susceptibles d\u2019\u00eatre sensibilis\u00e9s \u00e0 une publicit\u00e9 \u00e9manant de personnes r\u00e9elles plut\u00f4t que de marques. Mais nous savons aussi que les collaborations avec les micro et nano-influenceurs ne sont pas toujours optimales. Or, ces derniers peuvent vous offrir beaucoup de valeur ajout\u00e9e puisqu\u2019ils sont per\u00e7us comme fiables aux yeux des consommateurs."},"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":3,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts\/1326\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/posts\/1326\/revisions\/1329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media\/1231"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/categories?post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/tags?post=1326"},{"taxonomy":"formats","embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/formats?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}