{"id":5472,"date":"2026-02-16T11:14:49","date_gmt":"2026-02-16T09:14:49","guid":{"rendered":"https:\/\/dexville.be\/marketing\/marketing-en-ligne\/"},"modified":"2026-04-23T11:35:52","modified_gmt":"2026-04-23T09:35:52","slug":"marketing-en-ligne","status":"publish","type":"page","link":"https:\/\/dexville.be\/fr\/marketing\/marketing-en-ligne\/","title":{"rendered":"Marketing en ligne"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><nav class=\"g-breadcrumbs us_custom_126d7f05 has_text_color separator_icon align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/dexville.be\/fr\/\"><span itemprop=\"name\">Accueil<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-12 vc_col-md-12 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column pagetitle\"><div class=\"wpb_wrapper\"><h1>Marketing en ligne<\/h1>\n<h2>Marketing strat\u00e9gique en ligne pour une visibilit\u00e9 accrue, une confiance renforc\u00e9e dans la marque et des r\u00e9sultats mesurables<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_12f45c21 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Le marketing en ligne est aujourd&rsquo;hui le moteur de la croissance, de la notori\u00e9t\u00e9 de la marque et de la conversion. \u00c0 une \u00e9poque o\u00f9 presque tous les contacts avec les clients se font en ligne, une strat\u00e9gie intelligente d\u00e9termine la fa\u00e7on dont votre entreprise est per\u00e7ue, la mani\u00e8re dont les visiteurs se d\u00e9placent sur les canaux num\u00e9riques et s&rsquo;ils finissent par se convertir. <\/p>\n<p>Le marketing en ligne ne se limite pas \u00e0 la diffusion d&rsquo;annonces. Le marketing en ligne est une approche int\u00e9gr\u00e9e qui r\u00e9unit la strat\u00e9gie, les donn\u00e9es, le contenu, la technologie et l&rsquo;optimisation. Ce n&rsquo;est qu&rsquo;\u00e0 cette condition qu&rsquo;une entreprise peut se d\u00e9velopper durablement, renforcer la confiance dans sa marque et obtenir des r\u00e9sultats mesurables. En d\u00e9ployant strat\u00e9giquement des canaux tels que la <a href=\"https:\/\/dexville.be\/fr\/marketing\/social-advertising\/\">publicit\u00e9 sociale<\/a> ou la <a href=\"https:\/\/dexville.be\/fr\/marketing\/search-advertising\/\">publicit\u00e9 par moteur de recherche<\/a>, vous atteignez les bonnes personnes au bon moment, avec un message qui correspond \u00e0 leurs besoins.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_3b1e80d8 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_raw_html el_class=\u00a0\u00bbrollingbanner1&Prime;]JTNDZGl2JTNFJTNDc3BhbiUzRU4lMjdhdHRlbmRleiUyMHBsdXMlMjAlMjElM0MlMkZzcGFuJTNFJTNDc2VjdGlvbiUyMGNsYXNzJTNEJTIya2xpa2hpZXIlMjIlM0UlM0NpJTIwY2xhc3MlM0QlMjJmYWwlMjBmYS1hcnJvdy1yaWdodCUyMiUzRSUzQyUyRmklM0UlM0NpJTIwY2xhc3MlM0QlMjJmYWwlMjBmYS1hcnJvdy1yaWdodCUyMiUzRSUzQyUyRmklM0UlM0NzcGFuJTNFJTNDYSUyMGhyZWYlM0QlMjIlMkZmciUyRmxldHMtdGFsayUyRiUyMiUzRUNsaXF1ZXolMjBpY2kuJTNDJTJGYSUzRSUzQyUyRnNwYW4lM0UlM0NpJTIwY2xhc3MlM0QlMjJmYWwlMjBmYS1hcnJvdy1sZWZ0JTIyJTNFJTNDJTJGaSUzRSUzQ2klMjBjbGFzcyUzRCUyMmZhbCUyMGZhLWFycm93LWxlZnQlMjIlM0UlM0MlMkZpJTNFJTNDJTJGc2VjdGlvbiUzRSUzQ3NwYW4lM0VMZSUyMGNhZiVDMyVBOSUyMHJlZnJvaWRpdCUyMGQlQzMlQTlqJUMzJUEwJUUyJTgwJUE2JTNDJTJGc3BhbiUzRSUzQ3NlY3Rpb24lMjBjbGFzcyUzRCUyMmtsaWtoaWVyJTIyJTNFJTNDaSUyMGNsYXNzJTNEJTIyZmFsJTIwZmEtYXJyb3ctcmlnaHQlMjIlM0UlM0MlMkZpJTNFJTNDaSUyMGNsYXNzJTNEJTIyZmFsJTIwZmEtYXJyb3ctcmlnaHQlMjIlM0UlM0MlMkZpJTNFJTNDc3BhbiUzRSUzQ2ElMjBocmVmJTNEJTIyJTJGZnIlMkZsZXRzLXRhbGslMkYlMjIlM0VDbGlxdWV6JTIwaWNpLiUzQyUyRmElM0UlM0MlMkZzcGFuJTNFJTNDaSUyMGNsYXNzJTNEJTIyZmFsJTIwZmEtYXJyb3ctbGVmdCUyMiUzRSUzQyUyRmklM0UlM0NpJTIwY2xhc3MlM0QlMjJmYWwlMjBmYS1hcnJvdy1sZWZ0JTIyJTNFJTNDJTJGaSUzRSUzQyUyRnNlY3Rpb24lM0UlM0NzcGFuJTNFTm90cmUlMjBleHBlcnQlMjB2b3VzJTIwYXR0ZW5kLiUzQyUyRnNwYW4lM0UlM0NzZWN0aW9uJTIwY2xhc3MlM0QlMjJrbGlraGllciUyMiUzRSUzQ2klMjBjbGFzcyUzRCUyMmZhbCUyMGZhLWFycm93LXJpZ2h0JTIyJTNFJTNDJTJGaSUzRSUzQ2klMjBjbGFzcyUzRCUyMmZhbCUyMGZhLWFycm93LXJpZ2h0JTIyJTNFJTNDJTJGaSUzRSUzQ3NwYW4lM0UlM0NhJTIwaHJlZiUzRCUyMiUyRmZyJTJGbGV0cy10YWxrJTJGJTIyJTNFQ2xpcXVleiUyMGljaS4lM0MlMkZhJTNFJTNDJTJGc3BhbiUzRSUzQ2klMjBjbGFzcyUzRCUyMmZhbCUyMGZhLWFycm93LWxlZnQlMjIlM0UlM0MlMkZpJTNFJTNDaSUyMGNsYXNzJTNEJTIyZmFsJTIwZmEtYXJyb3ctbGVmdCUyMiUzRSUzQyUyRmklM0UlM0MlMkZzZWN0aW9uJTNFJTNDJTJGZGl2JTNFJTIwJTIwJTIwJTIwJTIwJTBBJTBBJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTNFJTBBalF1ZXJ5Lm5vQ29uZmxpY3QlMjglMjklM0IlMEElMDlqUXVlcnklMjglMjBkb2N1bWVudCUyMCUyOS5yZWFkeSUyOGZ1bmN0aW9uJTI4JTI5JTIwJTdCJTBBalF1ZXJ5JTI4JTI3LnJvbGxpbmdiYW5uZXIxJTIwLndwYl93cmFwcGVyJTIwZGl2JTI3JTI5Lm1hcnF1ZWUlMjglN0IlMEElMEFkZWxheUJlZm9yZVN0YXJ0JTNBJTIwMCUyQyUwQWR1cGxpY2F0ZWQlM0ElMjB0cnVlJTJDJTBBZHVyYXRpb24lM0ElMjA1MDAwMCUyQyUwQWdhcCUzQSUyMDMwJTJDJTBBcGF1c2VPbkhvdmVyJTNBJTIwdHJ1ZSUyQyUwQXN0YXJ0VmlzaWJsZSUzQSUyMHRydWUlMEElMEElN0QlMjklM0IlMEElMDklN0QlMjklM0IlMEElMEElM0MlMkZzY3JpcHQlM0U=[\/vc_raw_html]<\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_bottom type_boxes stacking_default\"><div class=\"vc_col-sm-5 wpb_column vc_column_container blacksq has_bg_color\"><div class=\"vc_column-inner us_custom_623ba360\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a sibebysidetext has_text_color\"><div class=\"wpb_wrapper\"><h4>INTRO<\/h4>\n<h2>Qu&rsquo;est-ce que le marketing en ligne ?<\/h2>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-7 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column greyh4\"><div class=\"wpb_wrapper\"><p>Le marketing en ligne englobe toutes les activit\u00e9s visant \u00e0 promouvoir des produits, des services ou des marques par le biais de canaux num\u00e9riques. L&rsquo;objectif n&rsquo;est pas seulement de cr\u00e9er de la visibilit\u00e9, mais d&rsquo;offrir une exp\u00e9rience coh\u00e9rente dans laquelle chaque canal contribue aux objectifs de l&rsquo;entreprise. <\/p>\n<p>Une bonne strat\u00e9gie de marketing en ligne tient compte de l&rsquo;ensemble du parcours du client : de la premi\u00e8re rencontre \u00e0 l&rsquo;achat et \u00e0 la fid\u00e9lisation. Par exemple, l&rsquo;<a href=\"https:\/\/dexville.be\/fr\/marketing\/optimisation-de-la-recherche-et-de-la-conversion\/\">optimisation de la recherche et de la conversion<\/a> permet de s&rsquo;assurer que les visiteurs ne trouvent pas seulement votre site web, mais qu&rsquo;ils entreprennent facilement l&rsquo;action souhait\u00e9e. En outre, l&rsquo;analyse des <a href=\"https:\/\/dexville.be\/fr\/marketing\/donnees-et-performance\/\">performances des donn\u00e9es<\/a> permet d&rsquo;ajuster en permanence les campagnes afin d&rsquo;en maximiser le rendement et l&rsquo;impact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_b03640aa height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Pourquoi le marketing en ligne est indispensable<\/h3>\n<p>Les clients sont orient\u00e9s vers le num\u00e9rique. Ils attendent un acc\u00e8s rapide aux informations et aux solutions, et prennent souvent des d\u00e9cisions en fonction de ce qu&rsquo;ils voient en ligne. Il est donc essentiel d&rsquo;avoir une forte pr\u00e9sence en ligne.  <\/p>\n<p>Investir dans le marketing en ligne permet d&rsquo;obtenir une visibilit\u00e9 \u00e0 la fois large et cibl\u00e9e. Les campagnes sur les m\u00e9dias sociaux, par exemple, peuvent \u00eatre sp\u00e9cifiquement adapt\u00e9es \u00e0 des segments d&rsquo;audience cibl\u00e9s, tandis que les annonces sur les moteurs de recherche sont affich\u00e9es aux personnes qui recherchent d\u00e9j\u00e0 activement des produits ou des services pertinents. L&rsquo;association d&rsquo;un contenu cr\u00e9atif \u00e0 une strat\u00e9gie et \u00e0 une analyse de donn\u00e9es garantit que chaque euro du budget marketing est d\u00e9pens\u00e9 de mani\u00e8re efficace et produit des r\u00e9sultats.  <\/p>\n<p>Le marketing en ligne offre \u00e9galement une certaine \u00e9volutivit\u00e9 : les campagnes peuvent se d\u00e9velopper, \u00eatre ajust\u00e9es et test\u00e9es \u00e0 nouveau, ce qui rend la strat\u00e9gie toujours plus intelligente et continue \u00e0 porter ses fruits.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_carousel type_carousel layout_293 casecarou preload_style_spinner items_3 ratio_1x1\" id=\"us_grid_1\" style=\"--items:3;--gap:0rem;--item-ratio:1;\"><style>.layout_293 .w-grid-item-h{}@media(min-width:2px){.layout_293 .usg_post_custom_field_1{display:none!important}}@media(min-width:2px){.layout_293 .usg_post_custom_field_2{display:none!important}}.layout_293 .usg_post_custom_field_3{transition-duration:0.5s;transform-origin:50% 50%;transform:scale(1) translate(0%,-10%);opacity:0}.layout_293 .w-grid-item-h:focus-within .usg_post_custom_field_3,.layout_293 .w-grid-item-h:hover .usg_post_custom_field_3{transform:scale(1) translate(0%,0%);opacity:1}.layout_293 .usg_post_title_1{transition-duration:0.5s;transform-origin:50% 50%;transform:scale(1) translate(0%,-10%);opacity:0}.layout_293 .w-grid-item-h:focus-within .usg_post_title_1,.layout_293 .w-grid-item-h:hover .usg_post_title_1{transform:scale(1) translate(0%,0%);opacity:1}.layout_293 .usg_vwrapper_1{position:absolute!important;left:0!important;top:0!important;bottom:0!important;right:0!important;padding:30px!important}.layout_293 .usg_post_custom_field_2{position:absolute!important}.layout_293 .usg_post_custom_field_3{color:#000000!important;font-weight:700!important;text-transform:uppercase!important}@media (min-width:1025px) and (max-width:1380px){.layout_293 .usg_vwrapper_1{position:absolute!important;left:0!important;top:0!important;bottom:0!important;right:0!important}.layout_293 .usg_post_custom_field_3{color:#000000!important;font-weight:700!important;text-transform:uppercase!important}}@media (min-width:768px) and (max-width:1024px){.layout_293 .usg_vwrapper_1{position:absolute!important;left:0!important;top:0!important;bottom:0!important;right:0!important}.layout_293 .usg_post_custom_field_3{color:#000000!important;font-weight:700!important;text-transform:uppercase!important}}@media (max-width:767px){.layout_293 .usg_vwrapper_1{position:static!important;left:0!important;top:0!important;bottom:0!important;right:0!important}.layout_293 .usg_post_custom_field_3{color:#000000!important;font-weight:500!important;text-transform:uppercase!important}}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots\" style=\"--transition-duration:300ms;\">\t<article class=\"w-grid-item post-2849 case type-case status-publish hentry\" data-id=\"2849\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/dexville.be\/fr\/case\/remeha\/\" class=\"w-grid-item-anchor\" aria-label=\"Remeha\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-html usg_html_2 videospelerwrap\"> <video class=\"videospeler\" src=\"#\" loading=\"lazy\" muted autoplay loop playsinline><\/video><\/div><div class=\"w-vwrapper usg_vwrapper_1 overlaycontainer align_none valign_bottom\"><span class=\"w-post-elm post_custom_field usg_post_custom_field_1 caseKleur type_text kleur color_link_inherit\"><span class=\"w-post-elm-value\">#ffcf00<\/span><\/span><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 videourl type_text video color_link_inherit\"><span class=\"w-post-elm-value\">https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/Remeha_Video_1000x1000_Compressed.mp4<\/span><\/div><h3 class=\"w-post-elm post_title usg_post_title_1 transdelay1 entry-title color_link_inherit\">Remeha<\/h3><p class=\"w-post-elm post_custom_field usg_post_custom_field_3 transdelay1 has_text_color type_text tagline color_link_inherit\"><span class=\"w-post-elm-value\">Une optimisation SEO de A \u00e0 Z<\/span><\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2848 case type-case status-publish hentry\" data-id=\"2848\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/dexville.be\/fr\/case\/muskle\/\" class=\"w-grid-item-anchor\" aria-label=\"Muskle\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-html usg_html_2 videospelerwrap\"> <video class=\"videospeler\" src=\"#\" loading=\"lazy\" muted autoplay loop playsinline><\/video><\/div><div class=\"w-vwrapper usg_vwrapper_1 overlaycontainer align_none valign_bottom\"><span class=\"w-post-elm post_custom_field usg_post_custom_field_1 caseKleur type_text kleur color_link_inherit\"><span class=\"w-post-elm-value\">#2c727d<\/span><\/span><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 videourl type_text video color_link_inherit\"><span class=\"w-post-elm-value\">https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/Muskle_Video_1000x1000_Compressed.mp4<\/span><\/div><h3 class=\"w-post-elm post_title usg_post_title_1 transdelay1 entry-title color_link_inherit\">Muskle<\/h3><p class=\"w-post-elm post_custom_field usg_post_custom_field_3 transdelay1 has_text_color type_text tagline color_link_inherit\"><span class=\"w-post-elm-value\">Nouveau nom, nouvelle image de marque tape-\u00e0-l'\u0153il<\/span><\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2847 case type-case status-publish hentry\" data-id=\"2847\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/dexville.be\/fr\/case\/lazeroms\/\" class=\"w-grid-item-anchor\" aria-label=\"Lazeroms\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-html usg_html_2 videospelerwrap\"> <video class=\"videospeler\" src=\"#\" loading=\"lazy\" muted autoplay loop playsinline><\/video><\/div><div class=\"w-vwrapper usg_vwrapper_1 overlaycontainer align_none valign_bottom\"><span class=\"w-post-elm post_custom_field usg_post_custom_field_1 caseKleur type_text kleur color_link_inherit\"><span class=\"w-post-elm-value\">#f36522<\/span><\/span><div class=\"w-post-elm post_custom_field usg_post_custom_field_2 videourl type_text video color_link_inherit\"><span class=\"w-post-elm-value\">https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/Lazeroms_Video_1000x1000_Compressed.mp4<\/span><\/div><h3 class=\"w-post-elm post_title usg_post_title_1 transdelay1 entry-title color_link_inherit\">Lazeroms<\/h3><p class=\"w-post-elm post_custom_field usg_post_custom_field_3 transdelay1 has_text_color type_text tagline color_link_inherit\"><span class=\"w-post-elm-value\">Prise de rendez-vous en ligne via un tout nouveau site web avec module de r\u00e9servation<\/span><\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;next&quot;:&quot;Suivant&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:300,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;768&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:2,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:3,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1381&quot;:{&quot;items&quot;:3,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:false,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2 us_custom_89ae4e6c casegridbutton\" href=\"https:\/\/dexville.be\/fr\/cases\/\"><span class=\"w-btn-label\">Plus de cas<\/span><\/a><\/div><div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_large\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Strat\u00e9gie et approche<\/h3>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Un marketing en ligne efficace est toujours strat\u00e9gique. Il commence par la compr\u00e9hension du public cible : qui est-il, o\u00f9 est-il en ligne, quels sont ses probl\u00e8mes et comment votre entreprise peut-elle l&rsquo;aider ? Sur cette base, des objectifs sont fix\u00e9s et un plan est \u00e9labor\u00e9 pour relier tous les \u00e9l\u00e9ments du marketing en ligne.  <\/p>\n<p>Une approche int\u00e9gr\u00e9e combine les canaux, le contenu cr\u00e9atif et la technologie. Cela permet d&rsquo;adapter pr\u00e9cis\u00e9ment les campagnes via la <a href=\"https:\/\/dexville.be\/fr\/marketing\/social-advertising\/\">publicit\u00e9 sociale<\/a> ou la <a href=\"https:\/\/dexville.be\/fr\/marketing\/publicite-programmatique\/\">publicit\u00e9 programmatique<\/a> au public cible. Parall\u00e8lement, les donn\u00e9es sont utilis\u00e9es pour contr\u00f4ler les performances et proc\u00e9der \u00e0 des optimisations, augmentant ainsi le retour sur investissement de chaque campagne.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Il est \u00e9galement important que le contenu et les publicit\u00e9s se renforcent mutuellement. Le bon message, au bon moment, sur le bon canal, fait la diff\u00e9rence entre une campagne remarqu\u00e9e et une campagne ignor\u00e9e. Cela s&rsquo;applique \u00e0 la fois \u00e0 la <a href=\"https:\/\/dexville.be\/fr\/marketing\/publicite-numerique\/\">publicit\u00e9 num\u00e9rique<\/a> et aux campagnes de conversion via les moteurs de recherche ou les m\u00e9dias sociaux.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_53131131 height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-5 wpb_column vc_column_container blacksq has_bg_color\"><div class=\"vc_column-inner us_custom_623ba360 type_sticky\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a sibebysidetext has_text_color\"><div class=\"wpb_wrapper\"><h4>Marketing en ligne intelligent<\/h4>\n<h2>Des campagnes pertinentes, de meilleures conversions et une strat\u00e9gie \u00e0 l&rsquo;\u00e9preuve du temps<\/h2>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-7 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column greyh4\"><div class=\"wpb_wrapper\"><p><strong>L&rsquo;importance des donn\u00e9es et de la technologie<\/strong><\/p>\n<p>Le marketing en ligne est de plus en plus ax\u00e9 sur les donn\u00e9es. En associant les donn\u00e9es de <a href=\"https:\/\/dexville.be\/fr\/marketing\/donnees-et-performance\/\">Data Performance<\/a> \u00e0 la technologie publicitaire et \u00e0 l&rsquo;IA, il est possible d&rsquo;optimiser et de personnaliser les campagnes. Par exemple, le comportement des visiteurs peut \u00eatre analys\u00e9 pour mieux adapter les publicit\u00e9s, le contenu ou les pages de renvoi \u00e0 leurs besoins.  <\/p>\n<p>L&rsquo;IA peut \u00e9galement contribuer \u00e0 l&rsquo;<a href=\"https:\/\/dexville.be\/fr\/marketing\/geo-optimisation-de-recherche-pour-lia\/\">optimisation des moteurs de recherche en fonction de la g\u00e9ographie<\/a>, en rendant les r\u00e9sultats de recherche et les annonces locales plus pertinents. Cela augmente non seulement les chances que les gens trouvent votre entreprise, mais aussi les chances de conversion, car le message correspond au contexte de l&rsquo;utilisateur. <\/p>\n<p><strong>Se concentrer sur la conversion<\/strong><\/p>\n<p>Le marketing en ligne ne s&rsquo;arr\u00eate pas aux clics ou aux impressions. Il s&rsquo;agit de convertir les visiteurs en clients. En combinant des \u00e9l\u00e9ments tels que les appels \u00e0 l&rsquo;action, l&rsquo;optimisation des pages d&rsquo;atterrissage et un contenu attrayant avec l&rsquo;<a href=\"https:\/\/dexville.be\/fr\/marketing\/optimisation-de-la-recherche-et-de-la-conversion\/\">optimisation de la recherche et de la conversion<\/a>, l&rsquo;efficacit\u00e9 des campagnes peut \u00eatre consid\u00e9rablement accrue.<br \/>\nIl s&rsquo;agit de fournir une exp\u00e9rience coh\u00e9rente, o\u00f9 les visiteurs comprennent \u00e0 chaque instant ce qu&rsquo;ils peuvent faire et comment l&rsquo;atteindre. Chaque campagne, qu&rsquo;elle passe par les m\u00e9dias sociaux, les moteurs de recherche ou les annonces publicitaires, contribue \u00e0 cet objectif.   <\/p>\n<p><strong>Flexibilit\u00e9 et p\u00e9rennit\u00e9<\/strong><\/p>\n<p>Une strat\u00e9gie de marketing en ligne solide est flexible et \u00e0 l&rsquo;\u00e9preuve du temps. Une approche int\u00e9gr\u00e9e permet d&rsquo;ajouter de nouveaux canaux, tendances ou technologies sans perturber l&rsquo;ensemble.<br \/>\nPar exemple, les campagnes peuvent \u00eatre \u00e9tendues de la publicit\u00e9 sociale aux campagnes programmatiques ou de recherche, en fonction des opportunit\u00e9s. Dans le m\u00eame temps, le contenu, le ciblage et l&rsquo;optimisation restent l&rsquo;\u00e9pine dorsale de la strat\u00e9gie, ce qui permet au marketing de se d\u00e9velopper en permanence en fonction de l&rsquo;\u00e9volution du march\u00e9 et des besoins du public cible.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Rencontrez nos experts en sites web<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-grid us_carousel teamcarou eyehover3 type_carousel layout_817 preload_style_spinner\" id=\"us_grid_2\"><style>.layout_817 .w-grid-item-h{}@media(min-width:2px){.layout_817 .usg_image_1{display:none!important}}.layout_817 .usg_hwrapper_1{background:#000000!important}.layout_817 .usg_post_image_1{max-width:350px!important;max-height:350px!important}.layout_817 .usg_vwrapper_1{width:100%!important;padding:50px 30px 50px 30px!important}.layout_817 .usg_post_title_1{color:#ffffff!important;font-size:18px!important;font-weight:700!important;text-transform:uppercase!important}.layout_817 .usg_post_content_1{color:#ffffff!important;font-size:18px!important;font-weight:300!important}.layout_817 .usg_image_1{text-align:left!important;width:150px!important;max-height:45px!important}@media (min-width:1025px) and (max-width:1380px){.layout_817 .usg_post_image_1{max-width:350px!important;max-height:350px!important}}@media (min-width:768px) and (max-width:1024px){.layout_817 .usg_post_image_1{max-width:350px!important;max-height:350px!important}}@media (max-width:767px){.layout_817 .usg_post_image_1{width:100%!important;max-width:initial!important;max-height:initial!important}}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-2978 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-campaign-management-fr team-categorie-content-creatie-fr team-categorie-content-creatie-2-fr team-categorie-copywriting-fr team-categorie-data-performance-fr team-categorie-digital-advertising-fr team-categorie-google-fr team-categorie-marketing-fr team-categorie-media-buying-fr team-categorie-performance-marketing-fr team-categorie-programatic-advertising-fr team-categorie-search-advertising-fr team-categorie-search-and-conversion-optimization-fr team-categorie-social-advertising-fr\" data-id=\"2978\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Anna Moreels\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/12\/DexVille-Anna-Moreels-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Anna Moreels<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Digital Expert &amp; Account Manager<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><a href=\"https:\/\/aztrix.me\/anna*\" aria-label=\"Aztrix_logo-01\" class=\"w-image-h\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/a><\/div><div class=\"w-html usg_html_1\"><a class=\"mainlink\" href=\"\/lets-talk\/\"><\/a><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4910 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-copywriting-fr team-categorie-data-performance-fr team-categorie-digital-advertising-fr team-categorie-google-fr team-categorie-media-buying-fr team-categorie-performance-marketing-fr team-categorie-performance-strategy-fr team-categorie-programatic-advertising-fr team-categorie-search-advertising-fr team-categorie-search-and-conversion-optimization-fr team-categorie-social-advertising-fr team-categorie-social-media-fr\" data-id=\"4910\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Robbe Van Baelen\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2025\/12\/Custom-Link-DexVille-Robbe-Van-Baelen-2-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Robbe Van Baelen Werknemer Dexville\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Robbe Van Baelen<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Digital Expert<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><div class=\"w-html usg_html_1\"><a class=\"mainlink\" href=\"\/lets-talk\/\"><\/a><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2983 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-acc-fr team-categorie-artificial-intelligence-fr team-categorie-auditing-consultancy-fr team-categorie-campaign-management-fr team-categorie-content-creatie-fr team-categorie-copywriting-fr team-categorie-data-performance-fr team-categorie-digital-advertising-fr team-categorie-digital-strategy-fr team-categorie-feweb-fr team-categorie-google-fr team-categorie-marketing-strategy-fr team-categorie-media-buying-fr team-categorie-performance-marketing-fr team-categorie-performance-strategy-fr team-categorie-programatic-advertising-fr team-categorie-search-advertising-fr team-categorie-search-and-conversion-optimization-fr team-categorie-social-advertising-fr team-categorie-social-media-fr\" data-id=\"2983\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Stefan Holsters\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/12\/DexVille-Stefan-Holsters-01-LR-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Werknemer Dexville Stefan Holsters\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Stefan Holsters<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Head of product strategy &#038; digital traffic<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><a href=\"https:\/\/aztrix.me\/stefan*\" aria-label=\"Aztrix_logo-01\" class=\"w-image-h\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/a><\/div><div class=\"w-html usg_html_1\"><a class=\"mainlink\" href=\"\/lets-talk\/\"><\/a><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4907 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-content-creatie-fr team-categorie-copywriting-fr team-categorie-data-performance-fr team-categorie-digital-advertising-fr team-categorie-google-fr team-categorie-media-buying-fr team-categorie-performance-marketing-fr team-categorie-performance-strategy-fr team-categorie-programatic-advertising-fr team-categorie-search-advertising-fr team-categorie-search-and-conversion-optimization-fr team-categorie-social-advertising-fr team-categorie-social-media-fr\" data-id=\"4907\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Achta Ismael\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2025\/12\/DexVille-Achta-Ismael-2-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Achta Ismael Werknemer Dexville\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Achta Ismael<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Digital Expert<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><div class=\"w-html usg_html_1\"><a class=\"mainlink\" href=\"\/lets-talk\/\"><\/a><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2972 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-branding-fr team-categorie-content-creatie-fr team-categorie-content-creatie-2-fr team-categorie-digital-advertising-fr team-categorie-digital-design-fr team-categorie-e-commerce-fr team-categorie-email-marketing-fr team-categorie-grafisch-ontwerp-print-fr team-categorie-programatic-advertising-fr team-categorie-social-advertising-fr team-categorie-social-media-fr team-categorie-ux-ui-webdesgin-fr team-categorie-video-fr team-categorie-web-applicaties-tools-fr team-categorie-websites-fr\" data-id=\"2972\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Elke Van Ranst\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/12\/DexVille-Elke-Van-Ranst-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Elke Van Ranst<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Creative &amp; Digital Design<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><a href=\"https:\/\/aztrix.me\/elke*\" aria-label=\"Aztrix_logo-01\" class=\"w-image-h\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/a><\/div><div class=\"w-html usg_html_1\"><a class=\"mainlink\" href=\"\/lets-talk\/\"><\/a><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2981 teamlid type-teamlid status-publish has-post-thumbnail hentry team-categorie-campaign-management-fr team-categorie-content-creatie-fr team-categorie-copywriting-fr team-categorie-data-performance-fr team-categorie-digital-advertising-fr team-categorie-google-fr team-categorie-marketing-fr team-categorie-media-buying-fr team-categorie-performance-marketing-fr team-categorie-programatic-advertising-fr team-categorie-search-advertising-fr team-categorie-search-and-conversion-optimization-fr team-categorie-social-advertising-fr team-categorie-social-media-fr\" data-id=\"2981\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_none valign_stretch stack_on_mobiles\"><div class=\"w-post-elm post_image usg_post_image_1 has_width has_height has_ratio\"><a href=\"https:\/\/dexville.be\/lets-talk\/\" aria-label=\"Pauline Lambotte\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/12\/DexVille-Pauline-Lambotte-01-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Werknemer Pauline Lambotte\" title=\"\"><\/a><div style=\"padding-bottom:100%\"><\/div><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_justify\"><div class=\"w-vwrapper usg_vwrapper_2 align_none valign_top\"><p class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Pauline Lambotte<\/p><div class=\"w-post-elm post_content usg_post_content_1 has_text_color\"><p>Digital Expert &amp; Account Manager<\/p>\n<\/div><\/div><div class=\"w-image usg_image_1 aztrixbutton has_height\"><a href=\"https:\/\/aztrix.me\/paulinelambotte*?lang=fr\" aria-label=\"Aztrix_logo-01\" class=\"w-image-h\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/Aztrix_logo-01.svg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"\"><\/a><\/div><div class=\"w-html usg_html_1\"><a class=\"mainlink\" href=\"\/lets-talk\/\"><\/a><\/div><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;next&quot;:&quot;Suivant&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;768&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1381&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:300}}}}'><\/div><\/div>[vc_raw_html]PGRpdiBjbGFzcz0iY3Vyc29yIGN1cnNvci1leWUzIiBpZD0iY3Vyc29yLWV5ZSI+CiAgPGltZyB3aWR0aD0iMTIwIiBoZWlnaHQ9IjEyMCIgc3JjPSIvd3AtY29udGVudC91cGxvYWRzLzIwMjMvMTAvbGV0cy1jb25uZWN0LnN2ZyIgYWx0PSIiPgo8L2Rpdj4=[\/vc_raw_html]<div class=\"w-separator hide_on_default hide_on_laptops hide_on_tablets size_medium\"><\/div><div class=\"w-btn-wrapper align_none hide_on_default hide_on_laptops hide_on_tablets\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Travaillez avec nos experts<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_623ba360 height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a sibebysidetext has_text_color\"><div class=\"wpb_wrapper\"><h4>Orient\u00e9 vers les r\u00e9sultats. Mesurables. Durable.  <\/h4>\n<h2>Boostez votre croissance gr\u00e2ce \u00e0 une strat\u00e9gie de marketing en ligne intelligente et bas\u00e9e sur des donn\u00e9es qui donne des r\u00e9sultats imm\u00e9diats, augmente les conversions et cr\u00e9e des relations durables avec les clients.<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_e11ab399 height_huge\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Questions fr\u00e9quemment pos\u00e9es<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-tabs servicesubaccor style_default switch_click accordion\"><div class=\"w-tabs-sections titles-align_none icon_plus cpos_right\"><div class=\"w-tabs-section\" id=\"k665\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-k665\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\" itemprop=\"name\">Quelle est la valeur du marketing en ligne pour mon entreprise ?<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-k665\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Le marketing en ligne est un outil dynamique et puissant qui aide les entreprises \u00e0 se d\u00e9velopper et \u00e0 \u00eatre visibles l\u00e0 o\u00f9 les clients effectuent des recherches actives. Il combine strat\u00e9gie, analyse de donn\u00e9es, contenu, ciblage et optimisation en un tout coh\u00e9rent.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"l715\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-l715\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\" itemprop=\"name\">Comment le marketing en ligne permet-il d&#039;obtenir des r\u00e9sultats imm\u00e9diats ?<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-l715\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Le d\u00e9ploiement de canaux cibl\u00e9s tels que la publicit\u00e9 par moteur de recherche et la publicit\u00e9 sociale, l&rsquo;optimisation des campagnes gr\u00e2ce au marketing de performance et l&rsquo;exploitation des donn\u00e9es de performance permettront de cr\u00e9er une strat\u00e9gie qui produit des r\u00e9sultats aujourd&rsquo;hui et qui \u00e9voluera de mani\u00e8re flexible avec votre entreprise demain.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"m79d\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-m79d\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\" itemprop=\"name\">Pourquoi le marketing en ligne est-il un processus continu ?<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-m79d\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Le marketing en ligne repose sur la mesure, l&rsquo;apprentissage et l&rsquo;am\u00e9lioration. Chaque action est analys\u00e9e et ajust\u00e9e, ce qui vous permet d&rsquo;optimiser en permanence et d&rsquo;atteindre une croissance durable.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"l81c\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-l81c\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\" itemprop=\"name\">Quels sont les avantages d&#039;une approche strat\u00e9gique du marketing en ligne ?<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-l81c\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Une approche intelligente et strat\u00e9gique permet d&rsquo;am\u00e9liorer la visibilit\u00e9, d&rsquo;augmenter le taux de conversion et d&rsquo;\u00e9tablir des relations \u00e0 long terme avec les clients. En outre, elle jette des bases solides pour les initiatives num\u00e9riques futures.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_right\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>Vous voulez en savoir plus sur le marketing en ligne ? Explorez ces th\u00e8mes : <\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-grid us_carousel type_carousel layout_1015 knowledgecarou preload_style_spinner items_2\" id=\"us_grid_3\" style=\"--items:2;--gap:1.5rem;\"><style>.layout_1015 .w-grid-item-h{}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-5547 post type-post status-publish format-standard has-post-thumbnail hentry category-data-performance category-donnees-performances category-marketing-a-la-performance category-performance-marketing category-reseaux-sociaux category-social-media\" data-id=\"5547\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/dexville.be\/fr\/de-meta-a-google-comment-rester-visible-en-tant-que-marque-lorsque-les-plateformes-fournissent-moins-de-donnees-2\/\" class=\"w-grid-item-anchor\" aria-label=\"De Meta \u00e0 Google : comment rester visible en tant que marque lorsque les plateformes fournissent moins de donn\u00e9es\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-hwrapper usg_hwrapper_1 align_justify valign_middle stack_on_mobiles\" style=\"--hwrapper-gap:1rem\"><div class=\"w-vwrapper usg_vwrapper_1 textshortblog\"><h5 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\">De Meta \u00e0 Google : comment rester visible en tant que marque lorsque les plateformes fournissent moins de donn\u00e9es<\/h5><\/div><div class=\"w-html usg_html_1 arrow\"><i class=\"fal fa-arrow-right\"><\/i><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-4967 post type-post status-publish format-standard has-post-thumbnail hentry category-strategie-digital 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class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_right\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/dexville.be\/fr\/knowledge\/\"><span class=\"w-btn-label\">Tous les articles du blog<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Stefan HolstersHead of product strategy &#038; digital traffic Share E-MAIL - FACEBOOK - INSTAGRAM - LINKEDIN","protected":false},"author":1,"featured_media":3369,"parent":2825,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5472","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/pages\/5472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/comments?post=5472"}],"version-history":[{"count":7,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/pages\/5472\/revisions"}],"predecessor-version":[{"id":5516,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/pages\/5472\/revisions\/5516"}],"up":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/pages\/2825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media\/3369"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=5472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}