{"id":5131,"date":"2026-02-13T14:01:40","date_gmt":"2026-02-13T12:01:40","guid":{"rendered":"https:\/\/dexville.be\/case\/lattrape-reves-campagne\/"},"modified":"2026-04-14T09:46:22","modified_gmt":"2026-04-14T07:46:22","slug":"lattrape-reves-campagne","status":"publish","type":"case","link":"https:\/\/dexville.be\/fr\/case\/lattrape-reves-campagne\/","title":{"rendered":"L\u2019Attrape-R\u00eaves"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><nav class=\"g-breadcrumbs us_custom_126d7f05 has_text_color separator_icon align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/dexville.be\/fr\/\"><span itemprop=\"name\">Accueil<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row pagetitle height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-12 vc_col-md-12 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>L&rsquo;Attrape-R\u00eaves<\/h1>\n<h2>L\u2019intelligence artificielle au c\u0153ur d\u2019une campagne de soldes pleine de po\u00e9sie.<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_82dd35e5 casevidblock has_text_color height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-8 vc_col-md-9 wpb_column vc_column_container nomargin\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_21x9\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-Snow-globe-banner.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-3 wpb_column vc_column_container txtundereachother has_bg_color\"><div class=\"vc_column-inner us_custom_d6aae710\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><b><span>+ 1,4M<\/span><\/b><\/h3>\n<h4>D&rsquo;impressions via Meta &amp; Programmatic<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3,4M<\/strong><\/h3>\n<h4>D&rsquo;impressions via Google Ads<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3<\/strong><\/h3>\n<h4>Vid\u00e9os cr\u00e9atives et innombrables visuels<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>L&rsquo;Attrape R\u00eaves est depuis des ann\u00e9es synonyme de repos, de confort et de sommeil luxueux. En tant qu\u2019agence digitale partenaire, nous accompagnons la marque \u00e0 de nombreux moments : ouvertures de magasins, marketing always on, p\u00e9riodes commerciales fortes comme les soldes, le Black Friday ou encore les campagnes saisonni\u00e8res.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_91f318b0 has_text_color\"><div class=\"wpb_wrapper\"><h4>Pour la campagne de janvier, nous nous sommes lanc\u00e9s un challenge : cr\u00e9er un tout nouveau visuel de campagne ainsi qu\u2019une vid\u00e9o. Comment optimiser l\u2019ensemble du budget afin de maximiser la port\u00e9e ? Comment produire une image de campagne qualitative, distinctive et percutante, dans un d\u00e9lai court et sans devoir organiser un shooting co\u00fbteux ?<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1638\" height=\"700\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Le point de d\u00e9part : un concept de marque forte<\/strong><\/p>\n<p>Il y a quelques ann\u00e9es, nous avions d\u00e9velopp\u00e9 pour L&rsquo;Attrape R\u00eaves une vid\u00e9o de notori\u00e9t\u00e9 o\u00f9 l\u2019un de leurs lits \u00e9tait litt\u00e9ralement install\u00e9 en pleine nature. Une image puissante, incarnant parfaitement l\u2019essence de la marque : rentrer chez soi, ralentir et trouver le calme apr\u00e8s une journ\u00e9e charg\u00e9e, dans un lit haut de gamme sign\u00e9 L&rsquo;Attrape R\u00eaves.<\/p>\n<p>Au fil des ann\u00e9es, nous avons affin\u00e9 ce concept et l\u2019avons d\u00e9clin\u00e9 au travers de diff\u00e9rentes campagnes et saisons. Le c\u0153ur du message est toujours rest\u00e9 le m\u00eame : <strong>la chambre comme cocon ultime de tranquillit\u00e9<\/strong>, loin du tumulte du quotidien.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AR-thumbnail-commercial-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Digitale marketing L&#039;attrape reves\nFotoshoot\" loading=\"lazy\" srcset=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AR-thumbnail-commercial-1024x576.jpg 1024w, https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AR-thumbnail-commercial-300x169.jpg 300w, https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AR-thumbnail-commercial.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>De l\u2019id\u00e9e \u00e0 l\u2019innovation : une visuel de campagne cr\u00e9\u00e9 avec l\u2019IA !<\/strong><\/p>\n<p>Pour la campagne de soldes de janvier, nous avons pour la premi\u00e8re fois mis\u00e9 enti\u00e8rement sur des outils d\u2019intelligence artificielle pour concevoir les visuels.<\/p>\n<p>\u00c0 l\u2019aide notamment de Nano Banana et VEO, nous avons cr\u00e9\u00e9 une vid\u00e9o de campagne mettant en sc\u00e8ne un lit de la gamme Attrape R\u00eaves, plac\u00e9 dans un d\u00e9cor hivernal onirique : une boule \u00e0 neige. Une r\u00e9f\u00e9rence visuelle aux soldes d\u2019hiver, tout en pr\u00e9servant l\u2019identit\u00e9 luxueuse et sereine de la marque.<\/p>\n<p>L\u2019objectif \u00e9tait d\u2019obtenir un rendu :<\/p>\n<ul>\n<li>visuellement qualitatif et r\u00e9aliste<\/li>\n<li>pr\u00e9sentant un lit r\u00e9ellement issu de l\u2019assortiment Attrape R\u00eaves<\/li>\n<li>parfaitement align\u00e9 avec l\u2019identit\u00e9 de marque existante<\/li>\n<li>utilisable de mani\u00e8re flexible sur diff\u00e9rents canaux digitaux<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-2.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/dexville.be\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/DexVille-Cases-Attrape-Reves-AI-Snow-globe-campaign_compr.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-Snow-globe-campaign_compr.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row casepercentagetxt height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_bottom type_default stacking_default\" style=\"--additional-gap:20px;\"><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 1,4M<\/strong><\/h3>\n<h4>D&rsquo;impressies via Meta &amp; Programmatic<\/h4>\n<h4>Gr\u00e2ce \u00e0 un ciblage intelligent et \u00e0 un choix strat\u00e9gique des canaux, nous avons atteint le bon public au bon moment.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3,4M<\/strong><\/h3>\n<h4><span>D&rsquo;impressions via Google Ads<\/span><\/h4>\n<h4>Google est un puissant moteur de port\u00e9e au sein du mix num\u00e9rique plus large.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3<\/strong><\/h3>\n<h4>Vid\u00e9os cr\u00e9atives et innombrables visuels<\/h4>\n<h4>Gr\u00e2ce \u00e0 des tests A\/B, nous avons identifi\u00e9 la variante la plus performante et proc\u00e9d\u00e9 \u00e0 des ajustements en temps r\u00e9el.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Pourquoi l\u2019IA fait ici toute la diff\u00e9rence<\/strong><\/p>\n<p>L\u00e0 o\u00f9 une vid\u00e9o de campagne classique peut co\u00fbter entre plusieurs dizaines et centaines de milliers d\u2019euros et n\u00e9cessiter des mois de pr\u00e9paration, l\u2019approche IA pr\u00e9sente un avantage clair :<\/p>\n<ul>\n<li><strong>R\u00e9duction importante des co\u00fbts de production<\/strong><\/li>\n<li><strong>D\u00e9veloppement plus rapide, avec des it\u00e9rations facilit\u00e9es<\/strong><\/li>\n<li><strong>Flexibilit\u00e9 accrue dans le concept et l\u2019ex\u00e9cution<\/strong><\/li>\n<li><strong>Possibilit\u00e9 de renouveler r\u00e9guli\u00e8rement les visuels <\/strong> sans relancer une production lourde<\/li>\n<\/ul>\n<p>Le r\u00e9sultat, Plus de marge dans le budget pour investir l\u00e0 o\u00f9 cela compte vraiment aujourd&rsquo;hui : <strong>atteindre votre groupe cible.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>L&rsquo;IA repousse les limites du marketing. Alors qu&rsquo;auparavant, le budget, le temps et la faisabilit\u00e9 pratique constituaient des contraintes, aujourd&rsquo;hui, seule notre cr\u00e9ativit\u00e9 est limitante.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_carousel noblackdots type_carousel layout_gallery_default preload_style_spinner\" id=\"us_grid_1\"><style>.layout_gallery_default .w-grid-item-h{}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-5134 attachment type-attachment status-inherit hentry\" data-id=\"5134\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-3-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-3-1024x576.jpg 1024w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-3-300x169.jpg 300w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-3.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5135 attachment type-attachment status-inherit hentry\" data-id=\"5135\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-4-1024x576.jpg 1024w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-4-300x169.jpg 300w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-4.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5136 attachment type-attachment status-inherit hentry\" data-id=\"5136\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-5-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-5-1024x576.jpg 1024w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-5-300x169.jpg 300w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-5.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-5137 attachment type-attachment status-inherit hentry\" data-id=\"5137\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-6-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-6-1024x576.jpg 1024w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-6-300x169.jpg 300w, https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-6.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;next&quot;:&quot;Suivant&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;768&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Un budget optimis\u00e9 = une port\u00e9e accrue<\/strong><\/p>\n<p>Gr\u00e2ce au co\u00fbt de cr\u00e9ation fortement r\u00e9duit, une part plus importante du budget global a pu \u00eatre consacr\u00e9e \u00e0 la distribution. La campagne a ainsi b\u00e9n\u00e9fici\u00e9 d\u2019une base visuelle solide et de l\u2019amplification n\u00e9cessaire pour g\u00e9n\u00e9rer un v\u00e9ritable impact.<br \/>\nLa campagne de soldes de janvier a \u00e9t\u00e9 d\u00e9ploy\u00e9e via un mix digital complet :<\/p>\n<ul>\n<li>Meta (Facebook &amp; Instagram)<\/li>\n<li>Google Ads<\/li>\n<li>YouTube<\/li>\n<li>Programmatic advertising<\/li>\n<\/ul>\n<p>Cette approche a permis \u00e0 la campagne d&rsquo;\u00eatre visible sur plusieurs points de contact, adapt\u00e9s aux diff\u00e9rentes \u00e9tapes du parcours client.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>L&rsquo;avenir des campagnes ne r\u00e9side pas dans des budgets plus importants, mais dans des id\u00e9es inspirantes, soutenues par une technologie intelligente.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"1920\" data-img-height=\"700\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2026\/02\/DexVille-Cases-Attrape-Reves-AI-7.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_623ba360 sidebysidetext height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h4>RESULTATS<\/h4>\n<h2>Cette \u00e9tude de cas montre parfaitement que l\u2019IA n\u2019est pas un gadget, mais un v\u00e9ritable outil cr\u00e9atif et strat\u00e9gique en marketing. En utilisant intelligemment les bons outils, nous cr\u00e9ons <strong>des contenus de campagne qualitatifs plus rapidement et plus efficacement<\/strong> avec davantage de budget pour la port\u00e9e et l\u2019impact.<\/h2>\n<p>&nbsp;<\/p>\n<h2>Pour L\u2019Attrape R\u00eaves, cela signifie des campagnes fra\u00eeches, modernes et surprenantes. Pour nous, cela confirme une conviction profonde chez DexVille : lorsque la technologie et la cr\u00e9ativit\u00e9 se rencontrent au service d\u2019une strat\u00e9gie solide, elles se renforcent mutuellement.<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-5131","case","type-case","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}