{"id":4775,"date":"2025-10-09T10:40:11","date_gmt":"2025-10-09T08:40:11","guid":{"rendered":"https:\/\/dexville.be\/case\/air-filip\/"},"modified":"2025-10-16T15:23:29","modified_gmt":"2025-10-16T13:23:29","slug":"air-filip","status":"publish","type":"case","link":"https:\/\/dexville.be\/fr\/case\/air-filip\/","title":{"rendered":"Air Filip"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><nav class=\"g-breadcrumbs us_custom_126d7f05 has_text_color separator_icon align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/dexville.be\/fr\/\"><span itemprop=\"name\">Accueil<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row pagetitle height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-12 vc_col-md-12 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Air Filip<\/h1>\n<h2>De l\u2019air chaud aux bonnes vibes : cr\u00e9ation de contenu pour Air Filip.<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_82dd35e5 casevidblock has_text_color height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-8 vc_col-md-9 wpb_column vc_column_container nomargin\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_21x9\"><div class=\"w-video-h\"><video  preload=\"metadata\" playsinline autoplay loop muted><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2025\/10\/AirFilip_Video_Website_full.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-3 wpb_column vc_column_container txtundereachother has_bg_color\"><div class=\"vc_column-inner us_custom_d6aae710\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 1M<\/strong><\/h3>\n<h4>D\u2019impressions et d\u2019interactions sur YouTube<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3K<\/strong><\/h3>\n<h4>Clics sur Meta<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3<\/strong><\/h3>\n<h4>Vid\u00e9os de campagne r\u00e9confortantes<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Air Filip est sp\u00e9cialis\u00e9 dans le chauffage par air et les solutions de ventilation pour les habitations, les entreprises et les applications industrielles. En tant qu\u2019entreprise familiale belge avec des ann\u00e9es d\u2019exp\u00e9rience, ils allient expertise technique et service client chaleureux. Leur mission : allier confort et efficacit\u00e9 dans chaque climat int\u00e9rieur.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_91f318b0 has_text_color\"><div class=\"wpb_wrapper\"><h4>Le chauffage par air est un produit difficile \u00e0 visualiser. Pourtant, Air Filip voulait mettre en image sa mani\u00e8re de travailler et sa culture d\u2019entreprise de mani\u00e8re attrayante. La demande initiale : cr\u00e9er du contenu pour une campagne de recrutement, avec comme objectif secondaire d\u2019utiliser les visuels sur leur site web et leurs r\u00e9seaux sociaux.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1638\" height=\"700\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2025\/10\/Air-filip-Dexville-1.jpg\" class=\"attachment-full size-full\" alt=\"Dexville Photoshoot voor bedrijf Air Filip\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Une strat\u00e9gie avec une touche d\u2019humour<\/strong><\/p>\n<p>DexVille a d\u00e9velopp\u00e9 une strat\u00e9gie de contenu puissante, \u00e0 la fois cr\u00e9ative et fonctionnelle :<\/p>\n<ul>\n<li><strong>Tournage vid\u00e9o et shooting photo sur site<\/strong><br \/>\nDeux types de vid\u00e9os ont \u00e9t\u00e9 r\u00e9alis\u00e9es \u2013 une version humoristique et une version plus s\u00e9rieuse \u2013 pour toucher diff\u00e9rents publics.<\/li>\n<li><strong>Diffusion via Meta et YouTube<\/strong><br \/>\nLes vid\u00e9os ont \u00e9t\u00e9 utilis\u00e9es dans des campagnes cibl\u00e9es sur Facebook et YouTube.<\/li>\n<li><strong>Showreel professionnel<\/strong><br \/>\n\u00c0 partir des visuels, nous avons cr\u00e9\u00e9 un showreel dynamique pour la page d\u2019accueil d\u2019Air Filip, renfor\u00e7ant consid\u00e9rablement l\u2019image professionnelle du site.<\/li>\n<li><strong>SEO, SEA &amp; R\u00e9seaux sociaux<\/strong><br \/>\nEn plus de la cr\u00e9ation de contenu, nous accompagnons Air Filip de mani\u00e8re structurelle en optimisation pour les moteurs de recherche, publicit\u00e9 en ligne et gestion des r\u00e9seaux sociaux.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Le branding employeur fonctionne le mieux quand l\u2019histoire de la marque et le contenu ne font qu\u2019un.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2025\/10\/AirFilip_Video_employer_campaign.png);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/dexville.be\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AirFilip_Video_Campagne_compr.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2025\/10\/AirFilip_Video_Campagne_compr.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row casepercentagetxt height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_bottom type_default stacking_default\" style=\"--additional-gap:20px;\"><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 1M<\/strong><\/h3>\n<h4>D\u2019impressions et d\u2019interactions sur YouTube<\/h4>\n<h4>Le nombre d\u2019impressions a augment\u00e9 de plus de 70\u202f%.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3K<\/strong><\/h3>\n<h4>Clics sur Meta<\/h4>\n<h4><span data-teams=\"true\">Le nouveau contenu a atteint deux fois plus de personnes qu\u2019en 2024<\/span>.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 3<\/strong><\/h3>\n<h4>Vid\u00e9os de campagne r\u00e9confortantes<\/h4>\n<h4><span data-teams=\"true\">Le co\u00fbt par clic a diminu\u00e9 de 15,4 % : plus de clics pour le m\u00eame budget <\/span>!<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Comment nous avons fait briller un produit de niche sur YouTube et Meta<\/strong><\/p>\n<ul>\n<li><strong>Campagnes Facebook<\/strong><br \/>\nLe contenu vid\u00e9o a \u00e9t\u00e9 largement diffus\u00e9 aupr\u00e8s du public cible, atteignant des dizaines de milliers de personnes et g\u00e9n\u00e9rant plus de cent mille vues. La campagne a g\u00e9n\u00e9r\u00e9 des milliers de clics vers la page des offres d\u2019emploi, avec un co\u00fbt par clic avantageux. La page d\u2019atterrissage a \u00e9galement re\u00e7u un bon flux de visiteurs.<\/li>\n<li><strong>Campagnes YouTube<\/strong><br \/>\nSur YouTube, les vid\u00e9os ont g\u00e9n\u00e9r\u00e9 plus d\u2019un million de vues et d\u2019interactions, avec un co\u00fbt par engagement exceptionnellement bas. La campagne a convaincu pr\u00e8s de vingt mille spectateurs de cliquer.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Un ciblage pr\u00e9cis a permis au contenu de briller tant en port\u00e9e qu\u2019en engagement.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2025\/10\/Air-filip-Dexville-2.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/dexville.be\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/AirFilip_Video_Serieus_compr.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2025\/10\/AirFilip_Video_Serieus_compr.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Dexville Photoshoot voor bedrijf Air Filip\" data-img-width=\"1920\" data-img-height=\"700\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2025\/10\/Air-filip-Dexville-4.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_623ba360 sidebysidetext height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h4>RESULTATS<\/h4>\n<h2>La combinaison de contenu cr\u00e9atif et de ciblage pr\u00e9cis a permis une forte augmentation de la visibilit\u00e9 et de l\u2019engagement. Air Filip se positionne comme un employeur attractif. Et comme une marque professionnelle dans sa niche.<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-4775","case","type-case","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case\/4775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=4775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}