{"id":2848,"date":"2019-04-19T15:19:09","date_gmt":"2019-04-19T13:19:09","guid":{"rendered":"https:\/\/dexville.be\/case\/muskle\/"},"modified":"2024-02-22T16:36:45","modified_gmt":"2024-02-22T14:36:45","slug":"muskle","status":"publish","type":"case","link":"https:\/\/dexville.be\/fr\/case\/muskle\/","title":{"rendered":"Muskle"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><nav class=\"g-breadcrumbs us_custom_126d7f05 has_text_color separator_icon align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/dexville.be\/fr\/\"><span itemprop=\"name\">Accueil<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row pagetitle height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-12 vc_col-md-12 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Muskle<\/h1>\n<h2>Prise de rendez-vous en ligne via un tout nouveau site web avec module de r\u00e9servation<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Dexville Marketing Case Muskle branding huisttijl inrichting identiteit\" data-img-width=\"1920\" data-img-height=\"800\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/DexVille-Cases-Muskle-Webshop-1.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Rovan Sports est sp\u00e9cialis\u00e9 dans l&rsquo;accompagnement personnel des athl\u00e8tes depuis plus de 20 ans. La soci\u00e9t\u00e9 vend des aliments pour sportifs et des aliments di\u00e9t\u00e9tiques, donne des conseils sportifs et cr\u00e9e des plans de nutrition sur mesure.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_91f318b0 has_text_color\"><div class=\"wpb_wrapper\"><h4>Apr\u00e8s l&rsquo;acquisition de trois autres marques, Rovan Sports disposait de quatre marques, chacune avec son propre branding et sa propre identit\u00e9. L&rsquo;entreprise nous a contact\u00e9 pour fusionner l&rsquo;ensemble de son portefeuille de marques en une seule marque puissante, solidement implant\u00e9e sur un march\u00e9 en pleine croissance.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/DexVille-Cases-Muskle-Webshop-2-1024x438.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Marketing Case Muskle branding huisttijl inrichting identiteit\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>O\u00f9 sommes-nous et o\u00f9 voulons-nous aller ? <\/strong><\/p>\n<p>Au cours d&rsquo;un Workshop avec le client, nous avons examin\u00e9 en profondeur les quatre marques. Des questions telles que \u00ab\u00a0Quelles sont les diff\u00e9rentes images ?\u00a0\u00bb, \u00ab\u00a0Y a-t-il des similitudes ?\u00a0\u00bb et \u00ab\u00a0\u00c0 quoi ressemblent les bases de donn\u00e9es clients ?\u00a0\u00bb ont \u00e9t\u00e9 abord\u00e9es en d\u00e9tail.<\/p>\n<p>Nous avons ensuite examin\u00e9 les ambitions de Rovan Sports en tant qu&rsquo;entreprise principale. Nous avons d\u00e9fini quatre groupes cibles pr\u00e9sentant un potentiel de croissance et nous avons constat\u00e9 que l&rsquo;entreprise ne s&rsquo;adressait actuellement qu&rsquo;\u00e0 deux de ces quatre groupes.<\/p>\n<p><strong>Chercher la faille dans le march\u00e9 <\/strong><\/p>\n<p>Un repositionnement r\u00e9ussi de la marque n\u00e9cessite une analyse approfondie de la concurrence. Au cours de notre analyse de march\u00e9, nous avons constat\u00e9 que le march\u00e9 de la nutrition sportive se concentre presque exclusivement sur les bodybuilders et les fanatiques de fitness. Par cons\u00e9quent, la majorit\u00e9 des concurrents ont opt\u00e9 pour une image de marque sombre, dure et masculine. Il est grand temps d&rsquo;adopter une image jeune et plus fra\u00eeche qui s&rsquo;adresse \u00e0 un public plus large. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>L&rsquo;exp\u00e9rience de la marque Muskle va au-del\u00e0 du simple shopping (sportif). La marque veut vous inspirer et vous mettre au d\u00e9fi de devenir la meilleure version de vous-m\u00eame d&rsquo;une mani\u00e8re saine.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/DexVille-Cases-Muskle-Webshop-4-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Marketing Case Muskle Fitness webshop e-commerce wordpress woocommece\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Une marque qui se d\u00e9marque <\/strong><\/p>\n<p>Muskle est n\u00e9, une nouvelle identit\u00e9 de marque flashy qui vise \u00e0 inspirer et \u00e0 d\u00e9fier son public avec une passion saine pour le sport. Le nom est une version abstraite du mot muscle dans de nombreuses langues. M\u00eame l&rsquo;halt\u00e8re stylis\u00e9 du logo fait clairement r\u00e9f\u00e9rence au fitness, l&rsquo;activit\u00e9 principale de la marque. Avec trois couleurs de base intemporelles, l&rsquo;identit\u00e9 d&rsquo;entreprise attrayante de Muskle se d\u00e9marque clairement de l&rsquo;image de marque sombre de ses concurrents. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2023\/10\/DexVille-Cases-Muskle-Webshop-5.png);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/dexville.be\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/DexVille-Cases-Muskle-Webshop-3_1.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-Muskle-Webshop-3_1.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Inspirer par les images et les mots <\/strong><\/p>\n<p>Des images color\u00e9es dans des d\u00e9cors naturels illustrent l&rsquo;exp\u00e9rience de la marque. Associ\u00e9es \u00e0 des citations inspirantes, elles stimulent \u00e0 la fois la marque et l&rsquo;athl\u00e8te sur tous les canaux.<\/p>\n<p><strong>Le sprint vers le succ\u00e8s<\/strong><\/p>\n<p>La cerise sur le g\u00e2teau ? Un site web moderne qui combine de mani\u00e8re transparente tous les \u00e9l\u00e9ments de la nouvelle identit\u00e9 d&rsquo;entreprise. Y compris des animations dynamiques et des textes motivants qui donnent envie de faire du sport. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img with_video\"><div class=\"l-section-img\" role=\"img\" aria-label=\"DexVille Cases Muskle Fitness website wordpress SEO\" data-img-width=\"1800\" data-img-height=\"1006\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2019\/04\/DexVille-Cases-Muskle-Website-1.jpg);background-repeat: no-repeat;\"><\/div><div id=\"us_bg_video_y357\" class=\"l-section-video\"><script id=\"us_bg_video_y357-script\">!function(w){var node = document.getElementById( 'us_bg_video_y357' );if ( w.innerWidth <= 767 ) { node.remove() }}(window);<\/script><style>@media(max-width:767px){#us_bg_video_y357{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-Muskle-Website-1.mp4\" \/><\/video><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_623ba360 sidebysidetext height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h4>R\u00e9sultat<\/h4>\n<h2>Une nouvelle marque tape-\u00e0-l&rsquo;\u0153il qui s&rsquo;adresse \u00e0 tous les sportifs. Qu&rsquo;il s&rsquo;agisse d&rsquo;une fitness girl, d&rsquo;un marathonien ou d&rsquo;un bodybuilder, Muskle est une marque inclusive, proche de ses clients et qui offre le soutien dont vous avez besoin en tant qu&rsquo;athl\u00e8te.<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2848","case","type-case","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case\/2848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=2848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}