{"id":2845,"date":"2021-03-17T15:13:53","date_gmt":"2021-03-17T13:13:53","guid":{"rendered":"https:\/\/dexville.be\/case\/de-zigeuner\/"},"modified":"2024-01-31T17:50:33","modified_gmt":"2024-01-31T15:50:33","slug":"de-zigeuner","status":"publish","type":"case","link":"https:\/\/dexville.be\/fr\/case\/de-zigeuner\/","title":{"rendered":"De Zigeuner"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><nav class=\"g-breadcrumbs us_custom_126d7f05 has_text_color separator_icon align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/dexville.be\/fr\/\"><span itemprop=\"name\">Accueil<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row pagetitle height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-12 vc_col-md-12 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>De Zigeuner<\/h1>\n<h2>Digitalisation d&rsquo;une marque avec une approche cr\u00e9ative omni-canal.<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img with_video\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Dexville Case De Zigeuner reisagentschap busreizen reclame spot\" data-img-width=\"1920\" data-img-height=\"1080\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2021\/03\/DexVille-Cases-De-Zigeuner-Video-Cover-1.jpg);background-repeat: no-repeat;\"><\/div><div id=\"us_bg_video_kf21\" class=\"l-section-video\"><script id=\"us_bg_video_kf21-script\">!function(w){var node = document.getElementById( 'us_bg_video_kf21' );if ( w.innerWidth <= 767 ) { node.remove() }}(window);<\/script><style>@media(max-width:767px){#us_bg_video_kf21{display:none!important}}<\/style><video  autoplay loop muted playsinline preload=\"auto\" tabindex=\"-1\"><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-De-Zigeuner-Video-1.mp4\" \/><\/video><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>La compagnie de bus et organisateur de voyages De Zigeuner est un incontournable du Limbourg. Des vacances \u00e0 la plage aux sports d\u2019hiver en passant par les croisi\u00e8res, avec De Zigeuner, vos r\u00eaves de vacances les plus fous et les plus beaux deviennent r\u00e9alit\u00e9.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_91f318b0 has_text_color\"><div class=\"wpb_wrapper\"><h4>Trois fois par an, De Zigeuner envoie une \u00e9paisse brochure par courrier pour attirer de nouveaux clients dans le Limbourg, Anvers et le Brabant flamand. 400 000 exemplaires par an, ce qui repr\u00e9sente environ la totalit\u00e9 du budget marketing. Une entreprise ambitieuse, mais avec un faible ROI (retour sur investissement). Sans bon ciblage, de nombreuses brochures se retrouvent aupr\u00e8s de personnes qui ne sont pas int\u00e9ress\u00e9es et les clients utilisant un autocollant \u00ab pas de pub \u00bb sont ignor\u00e9s. Nous avons pens\u00e9 qu\u2019il a moyen de mieux faire !<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2021\/03\/DexVille-Cases-De-Zigeuner-Digitale-Strategie-1-1024x438.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Marketing email automation De Ziguener website formulier\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Vos vacances dans votre bus (virtuel) <\/strong><br \/>\nLa brochure papier de haute qualit\u00e9 devait continuer d&rsquo;exister, mais uniquement pour les clients qui souhaitaient r\u00e9ellement la recevoir. Nous avons \u00e9galement cr\u00e9\u00e9 la possibilit\u00e9 de recevoir la brochure par e-mail, plus \u00e9cologique et aussi beaucoup moins cher.<\/p>\n<p>Gr\u00e2ce \u00e0 une recherche de campagne opt-in, nous avons d\u00e9couvert qui souhaitait recevoir la brochure et comment. Nous touchons ainsi \u00e9galement les personnes qui ne re\u00e7oivent pas le catalogue papier dans leur bo\u00eete aux lettres et nous limitons le nombre de d\u00e9pliants envoy\u00e9s inutilement.<\/p>\n<p>Gr\u00e2ce \u00e0 une campagne cr\u00e9ative, nous veillons simultan\u00e9ment \u00e0 ce que chaque Limbourgeois connaisse De Zigeuner en tant qu&rsquo;organisateur de voyages en car. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_carousel type_carousel layout_2681 preload_style_spinner\" id=\"us_grid_1\"><style>.layout_2681 .w-grid-item-h{}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;--arrows-hor-offset:calc(0px + 0px);--arrows-gap:10px;\">\t<article class=\"w-grid-item post-2687 videocarousel type-videocarousel status-publish hentry\" data-id=\"2687\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-video usg_vc_video_1 align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/TAT-c4xLHKA?autoplay=0&controls=1&origin=https:\/\/dexville.be\/fr\/&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2686 videocarousel type-videocarousel status-publish hentry\" data-id=\"2686\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-video usg_vc_video_1 align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/FifLuzTiBys?autoplay=0&controls=1&origin=https:\/\/dexville.be\/fr\/&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2685 videocarousel type-videocarousel status-publish hentry\" data-id=\"2685\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-video usg_vc_video_1 align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/-dGkjPcT0aA?autoplay=0&controls=1&origin=https:\/\/dexville.be\/fr\/&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Pr\\u00e9c\\u00e9dent&quot;,&quot;next&quot;:&quot;Suivant&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;animateIn&quot;:&quot;fadeIn&quot;,&quot;animateOut&quot;:&quot;fadeOut&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;768&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Presque tous les Limbourgeois connaissaient De Zigeuner en tant que compagnie de bus, mais tout le monde ne savait pas que De Zigeuner organisait \u00e9galement des voyages en car.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay has_iframe\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2021\/03\/DexVille-Cases-De-Zigeuner-Video-Cover-1.jpg);\" onclick=\"return {&quot;player_id&quot;:&quot;youtube-pbca&quot;,&quot;player_api&quot;:&quot;\\\/\\\/www.youtube.com\\\/player_api&quot;,&quot;player_html&quot;:&quot;&lt;div id=\\&quot;youtube-pbca\\&quot;&gt;&lt;\\\/div&gt;&lt;script&gt;\\r\\n\\t\\t\\twindow.USYTPlayers = ( window.USYTPlayers || { initYTFunctions: [], optionsYT: [], USYTInited: false } );\\r\\n\\t\\t\\twindow.USYTPlayers.optionsYT.push( {\\r\\n\\t\\t\\t\\tplayerID: \\&quot;youtube-pbca\\&quot;,\\r\\n\\t\\t\\t\\tvideoID: \\&quot;-dGkjPcT0aA\\&quot;,\\r\\n\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/dexville.be\\\\\\\/fr\\\\\\\/\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;-dGkjPcT0aA\\&quot;}\\r\\n\\t\\t\\t} );\\r\\n\\t\\t\\tif ( window.USYTPlayers.USYTInited === false ) {\\r\\n\\t\\t\\t\\t\\\/\\\/ Trying to override other possible WP YT API calls if our element is used\\r\\n\\t\\t\\t\\twindow.USYTPlayers.USYTInited = true;\\r\\n\\r\\n\\t\\t\\t\\twindow.onYouTubePlayerAPIReady = function() {\\r\\n\\t\\t\\t\\t\\tfor ( var i in window.USYTPlayers.optionsYT ) {\\r\\n\\t\\t\\t\\t\\t\\tvar _playerParams = window.USYTPlayers.optionsYT[ i ];\\r\\n\\t\\t\\t\\t\\t\\t$us.YTPlayers[ _playerParams.playerID ] = new YT.Player( _playerParams.playerID, {\\r\\n\\t\\t\\t\\t\\t\\t\\tvideoId: _playerParams.videoID,\\r\\n\\t\\t\\t\\t\\t\\t\\tplayerVars: _playerParams.playerVars\\r\\n\\t\\t\\t\\t\\t\\t} );\\r\\n\\t\\t\\t\\t\\t}\\r\\n\\t\\t\\t\\t}\\r\\n\\t\\t\\t}\\r\\n\\t\\t\\tif ( !!window.YT ) {\\r\\n\\t\\t\\t\\t$us.YTPlayers[\\&quot;youtube-pbca\\&quot;] = new YT.Player( \\&quot;youtube-pbca\\&quot;, {\\r\\n\\t\\t\\t\\t\\tvideoId: \\&quot;-dGkjPcT0aA\\&quot;,\\r\\n\\t\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/dexville.be\\\\\\\/fr\\\\\\\/\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;-dGkjPcT0aA\\&quot;}\\r\\n\\t\\t\\t\\t} );\\r\\n\\t\\t\\t}\\r\\n\\t\\t&lt;\\\/script&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Du porte-\u00e0-porte \u00e0 l&rsquo;adh\u00e9sion <\/strong><\/p>\n<p>Pour assurer une transition en douceur, nous avons progressivement supprim\u00e9 la distribution \u00e0 grande \u00e9chelle de la brochure papier sur 3 ans. Pendant cette p\u00e9riode, nous encourageons les clients \u00e0 s&rsquo;inscrire en utilisant, entre autres, une page de destination sp\u00e9ciale, des publications Facebook organiques, une campagne Facebook, des publicit\u00e9s Google Display et une extension de site SEA.<\/p>\n<p>De plus, apr\u00e8s avoir r\u00e9serv\u00e9 un voyage, nous avons demand\u00e9 aux clients s&rsquo;ils souhaitaient \u00e9galement recevoir la brochure par la poste \u00e0 l&rsquo;avenir.<\/p>\n<p>Les efforts ont imm\u00e9diatement port\u00e9 leurs fruits. D\u00e8s le premier mois, plus de 3 500 personnes avaient d\u00e9j\u00e0 manifest\u00e9 leur souhait de recevoir la brochure. Un peu moins de la moiti\u00e9 ont opt\u00e9 pour la version num\u00e9rique. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2021\/03\/DexVille-Cases-De-Zigeuner-Digitale-Strategie-3-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Marketing email automation De Ziguener\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Gr\u00e2ce \u00e0 une nouvelle strat\u00e9gie et une campagne de sensibilisation, nous avons d\u00e9j\u00e0 constat\u00e9 une augmentation significative du nombre de visites sur le site et de r\u00e9servations au cours des premiers mois.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>R\u00eaver de voyager <\/strong><\/p>\n<p>Le budget lib\u00e9r\u00e9 a \u00e9t\u00e9 consacr\u00e9 \u00e0 une nouvelle campagne de sensibilisation.<br \/>\nL&rsquo;objectif : atteindre le groupe cible \u00e0 plusieurs reprises et ainsi affiner l&rsquo;image de De Zigeuner de compagnie de bus \u00e0 une compagnie de car et organisateur de voyages.<\/p>\n<p>Des images et des vid\u00e9os cr\u00e9atives, chacune ax\u00e9e sur un avantage de voyager avec De Zigeuner, ont \u00e9t\u00e9 distribu\u00e9es via une combinaison de canaux m\u00e9diatiques hors ligne et en ligne. \u00c9tant donn\u00e9 que la majorit\u00e9 du groupe cible est compos\u00e9e de Limbourgeois et de personnes de plus de 55 ans, TV Limburg est devenue le centre de la campagne. Un renforcement suppl\u00e9mentaire est venu des publicit\u00e9s dans JET, d&rsquo;une campagne YouTube, des publicit\u00e9s Facebook et de Google Display. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Dexville Marketing Programmatic advertising\" data-img-width=\"1920\" data-img-height=\"700\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2021\/03\/DexVille-Cases-De-Zigeuner-Digitale-Strategie-4.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_623ba360 sidebysidetext height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h4>R\u00e9sultat<\/h4>\n<h2>Trois productions vid\u00e9o qui peuvent \u00eatre utilis\u00e9es \u00e0 long terme pour diffuser la nouvelle image de De Zigeuner en tant qu&rsquo;organisateur de voyages. Depuis le d\u00e9ploiement de la nouvelle strat\u00e9gie, le nombre de visiteurs sur le site Internet a augment\u00e9 de 39 %. Le nombre de r\u00e9servations effectu\u00e9es via le site Internet a suivi, avec une augmentation allant jusqu&rsquo;\u00e0 20 % au cours des premiers mois.<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2845","case","type-case","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case\/2845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=2845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}