{"id":2842,"date":"2021-03-27T16:41:52","date_gmt":"2021-03-27T14:41:52","guid":{"rendered":"https:\/\/dexville.be\/case\/marshalls\/"},"modified":"2024-07-25T16:31:12","modified_gmt":"2024-07-25T14:31:12","slug":"marshalls","status":"publish","type":"case","link":"https:\/\/dexville.be\/fr\/case\/marshalls\/","title":{"rendered":"Marshalls"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><nav class=\"g-breadcrumbs us_custom_126d7f05 has_text_color separator_icon align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/dexville.be\/fr\/\"><span itemprop=\"name\">Accueil<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row pagetitle height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-12 vc_col-md-12 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Marshalls<\/h1>\n<h2>Une pr\u00e9sence en ligne \u00e0 l&rsquo;\u00e9preuve du temps et un site web performant qui permet \u00e0 Marshalls d&rsquo;\u00e9largir sa client\u00e8le.<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img with_video with_youtube\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Dexville Case Digitale marketing fotoshoot Tegels en natuurstenen Marshalls \/ Stoneline\" data-img-width=\"1920\" data-img-height=\"800\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2021\/03\/DexVille-Cases-Marshalls-Website-3.jpg);background-repeat: no-repeat;\"><\/div><div id=\"us_bg_video_f7ca\" class=\"l-section-video\"><script id=\"us_bg_video_f7ca-script\">!function(w){var node = document.getElementById( 'us_bg_video_f7ca' );if ( w.innerWidth <= 767 ) { node.remove() }}(window);<\/script><style>@media(max-width:767px){#us_bg_video_f7ca{display:none!important}}<\/style><script id=\"youtube_f7ca\">\r\n\t\t\t\t\twindow.USYTPlayers = ( window.USYTPlayers || { initYTFunctions: [], optionsYT: [], USYTInited: false } );\r\n\t\t\t\t\twindow.USYTPlayers.initYTFunctions.push( function() {\r\n\t\t\t\t\t\tvar player = new YT.Player( \"youtube_f7ca\" , {\r\n\t\t\t\t\t\t\tvideoId: \"Yf41nzcfiNg\",\r\n\t\t\t\t\t\t\tplayerVars: {\"playlist\":\"Yf41nzcfiNg\",\"autohide\":1,\"autoplay\":1,\"mute\":1,\"controls\":0,\"disablekb\":1,\"enablejsapi\":1,\"fs\":0,\"loop\":1,\"rel\":0,\"showinfo\":0},\r\n\t\t\t\t\t\t\tevents: {\r\n\t\t\t\t\t\t\t\tonReady: function ( e ) {\r\n\t\t\t\t\t\t\t\t\te.target.mute();\r\n\t\t\t\t\t\t\t\t\te.target.playVideo();\r\n\t\t\t\t\t\t\t\t\te.target.g.allow = \"autoplay; fullscreen; picture-in-picture\";\r\n\t\t\t\t\t\t\t\t\te.target.g.width = window.innerWidth;\r\n\t\t\t\t\t\t\t\t\te.target.g.loading = \"lazy\";\r\n\t\t\t\t\t\t\t\t\te.target.g.dispatchEvent( new Event( \"resize\", { bubbles: true } ) );\r\n\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t});\r\n\t\t\t\t\t\tdocument.querySelector( \"script#youtube_api_f7ca\" ).remove();\r\n\t\t\t\t\t} );\r\n\t\t\t\t\twindow.onYouTubeIframeAPIReady = function() {\r\n\t\t\t\t\t\twindow.USYTPlayers.initYTFunctions.forEach( function( YTPlayer ) {\r\n\t\t\t\t\t\t\tif ( typeof YTPlayer === \"function\" ) {\r\n\t\t\t\t\t\t\t\tYTPlayer();\r\n\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t} );\r\n\t\t\t\t\t};\r\n\t\t\t\t\tvar script = document.createElement( \"script\" );\r\n\t\t\t\t\tscript.id = \"youtube_api_f7ca\";\r\n\t\t\t\t\tscript.src = \"https:\/\/www.youtube.com\/iframe_api\";\r\n\t\t\t\t\tdocument.head.append( script );\r\n\t\t\t\t<\/script><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Marshalls est un fabricant de premier plan de clinkers et de dalles pour les terrasses, les all\u00e9es et les piscines.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_91f318b0 has_text_color\"><div class=\"wpb_wrapper\"><h4>Au d\u00e9but de notre collaboration, nous avons \u00e9labor\u00e9 une strat\u00e9gie de prospection qui, \u00e0 l&rsquo;aide d&rsquo;une page de destination cibl\u00e9e et d&rsquo;une brochure t\u00e9l\u00e9chargeable, a g\u00e9n\u00e9r\u00e9 un grand nombre de prospects de qualit\u00e9. Marshalls nous a ensuite demand\u00e9 de revoir l&rsquo;ensemble de sa communication digitale et de ses canaux de vente.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/DexVille-Cases-Marshalls-4-1024x438.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Case Marshalls \/ Stoneline Tegels en natuurstenen. Website mockup op tablet, wordpress\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Nous ne tournons pas autour du pot <\/strong><\/p>\n<p>\u00c9tant donn\u00e9 que Marshalls souhaite principalement augmenter sa part de march\u00e9 B2C, nous avons cr\u00e9\u00e9 un tout nouveau site web pour particulier. Celui-ci vient s&rsquo;ajouter au webshop actuel, qui lui est ax\u00e9e sur le B2B. Le site web a \u00e9t\u00e9 cr\u00e9\u00e9 selon les meilleures pratiques de r\u00e9f\u00e9rencement technique et habill\u00e9 avec un design visuel inspirant qui fera le bonheur de nombreux amateurs de jardinage. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>La brochure d&rsquo;inspiration et la page du blog sont des points de contact suppl\u00e9mentaires qui soutiennent la strat\u00e9gie de prospects et la notori\u00e9t\u00e9 de la marque aupr\u00e8s des clients potentiels.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2021\/03\/DexVille-Cases-Marshalls-Website-4.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/dexville.be\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Marshalls_Video_1920x1080_1.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/Marshalls_Video_1920x1080_1.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Du micro au macro <\/strong><\/p>\n<p>Pour amener les clients priv\u00e9s vers le nouveau site web, nous avons utilis\u00e9 une combinaison de canaux num\u00e9riques : Search Engine Advertising (SEA) via Google Ads, Facebook ads et SEO. Pour permettre \u00e0 chaque client de d\u00e9couvrir Marshalls et la gamme de produits \u00e0 son propre rythme, nous avons combin\u00e9 les micro-conversions (par exemple, la visite d&rsquo;une page produit ou le t\u00e9l\u00e9chargement d&rsquo;une brochure) avec les macro-conversions (l&rsquo;achat d&rsquo;un produit). <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>En combinant les micro et macro conversions, nous pouvons \u00e9valuer plus efficacement l&rsquo;exp\u00e9rience des visiteurs du site web et optimiser le flux.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/DexVille-Cases-Marshalls-3-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Case Marshalls \/ Stoneline Tegels en natuurstenen. Sociale media strategie en advertenties\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Dexville Marketing Case Marshalls tegels natuurstenen fotoshoot\" data-img-width=\"1920\" data-img-height=\"700\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-Marshalls-Website-2.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_623ba360 sidebysidetext height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h4>R\u00e9sultat<\/h4>\n<h2>Un tout nouveau site web destin\u00e9 \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de la marque. Gr\u00e2ce \u00e0 des mesures et des rapports de conversion m\u00e9ticuleux, nous veillons \u00e0 ce que Marshalls ait une id\u00e9e de la nature et des int\u00e9r\u00eats des clients potentiels. Cela nous permet d&rsquo;apporter des am\u00e9liorations progressives afin d&rsquo;\u00e9largir la base de prospects et de clients de Marshalls \u00e0 un rythme toujours plus rapide.<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2842","case","type-case","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case\/2842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=2842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}