{"id":2838,"date":"2024-01-08T15:08:56","date_gmt":"2024-01-08T13:08:56","guid":{"rendered":"https:\/\/dexville.be\/case\/lattrape-reves\/"},"modified":"2025-11-26T11:00:25","modified_gmt":"2025-11-26T09:00:25","slug":"lattrape-reves","status":"publish","type":"case","link":"https:\/\/dexville.be\/fr\/case\/lattrape-reves\/","title":{"rendered":"L\u2019Attrape-R\u00eaves"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_large\"><\/div><nav class=\"g-breadcrumbs us_custom_126d7f05 has_text_color separator_icon align_none\" itemscope itemtype=\"http:\/\/schema.org\/BreadcrumbList\"><div class=\"g-breadcrumbs-item\" itemscope itemprop=\"itemListElement\" itemtype=\"http:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/dexville.be\/fr\/\"><span itemprop=\"name\">Accueil<\/span><\/a><meta itemprop=\"position\" content=\"1\"\/><\/div><div class=\"g-breadcrumbs-separator\"><i class=\"far fa-angle-right\"><\/i><\/div><div class=\"g-breadcrumbs-item\">Pages<\/div><\/nav><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row pagetitle height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-12 vc_col-md-12 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>L\u2019Attrape-R\u00eaves<\/h1>\n<h2>Vous souhaitez r\u00e9ussir l&rsquo;ouverture d&rsquo;un nouveau magasin ? Pour cela, vous devez communiquer de mani\u00e8re originale, avec un concept cr\u00e9atif, gr\u00e2ce \u00e0 un m\u00e9lange \u00e9quilibr\u00e9 de canaux en ligne et hors ligne.<\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_82dd35e5 casevidblock has_text_color height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 vc_col-lg-8 vc_col-md-9 wpb_column vc_column_container nomargin\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_none ratio_21x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/W8p2n2oBPAM?autoplay=1&controls=0&origin=https:\/\/dexville.be\/fr\/&loop=1&mute=1&playlist=W8p2n2oBPAM\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-lg-4 vc_col-md-3 wpb_column vc_column_container txtundereachother has_bg_color\"><div class=\"vc_column-inner us_custom_d6aae710\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 400%<\/strong><\/h3>\n<h4><span>ROI de la communication marketing<\/span><\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong><span>+ 1.2M<\/span><\/strong><\/h3>\n<h4>Personnes touch\u00e9es par les campagnes et les publications<\/h4>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 5.8K<\/strong><\/h3>\n<h4>Interactions pendant la premi\u00e8re ann\u00e9e<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_06c796b3\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Une bonne journ\u00e9e commence par une bonne nuit de sommeil et L&rsquo;Attrape-R\u00eaves le sait bien. C&rsquo;est pourquoi ils ne proposent pas seulement des lits, mais une exp\u00e9rience de sommeil sur mesure. Ils \u00e9coutent vos souhaits, prennent en compte vos probl\u00e8mes (de sommeil) et travaillent ensemble pour trouver la meilleure solution pour vous.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_91f318b0 has_text_color\"><div class=\"wpb_wrapper\"><h4>L&rsquo;Attrape-R\u00eaves a trouv\u00e9 en DexVille le bon partenaire pour promouvoir l&rsquo;ouverture officielle de leur magasin \u00e0 Waterloo. Le d\u00e9fi \u00e9tait clair : faire conna\u00eetre leurs produits de haute qualit\u00e9 de mani\u00e8re \u00e0 rendre leur savoir-faire et leur exclusivit\u00e9 \u00e9vidents. Le r\u00e9sultat ? Un concept cr\u00e9atif exclusif comme point de d\u00e9part pour une marque en pleine croissance.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image has_ratio align_center\"><div class=\"w-image-h\"><div style=\"padding-bottom:43.75%\"><\/div><img decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-1-1024x438.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Marketing Case - Attrapes reves - Beeldmateriaal\" loading=\"lazy\" title=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Du brainstorming au concept <\/strong><\/p>\n<p>Comment refl\u00e9ter le d\u00e9vouement quotidien avec lequel L&rsquo;Attrape-R\u00eaves conseille ses clients dans une campagne forte qui attire le bon public cible ? Nous avons commenc\u00e9 \u00e0 travailler sur cette question.<\/p>\n<p>Une course matinale rapide, des embouteillages bruyants, une journ\u00e9e de travail charg\u00e9e, des t\u00e2ches quotidiennes\u2026 Les mots-cl\u00e9s du concept ont pris forme. L&rsquo;Attrape-R\u00eaves exprime exactement ce que l&rsquo;on recherche : une bonne nuit de sommeil qui donne un coup de boost pour le lendemain. Et c\u2019est exactement ainsi que nous traduisons le concept en une id\u00e9e cr\u00e9ative concr\u00e8te. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Quelles que soient vos journ\u00e9es\u2026vos nuits seront belles.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay has_iframe\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AR-thumbnail-commercial.jpg);\" onclick=\"return {&quot;player_id&quot;:&quot;youtube-jb79&quot;,&quot;player_api&quot;:&quot;\\\/\\\/www.youtube.com\\\/player_api&quot;,&quot;player_html&quot;:&quot;&lt;div id=\\&quot;youtube-jb79\\&quot;&gt;&lt;\\\/div&gt;&lt;script&gt;\\r\\n\\t\\t\\twindow.USYTPlayers = ( window.USYTPlayers || { initYTFunctions: [], optionsYT: [], USYTInited: false } );\\r\\n\\t\\t\\twindow.USYTPlayers.optionsYT.push( {\\r\\n\\t\\t\\t\\tplayerID: \\&quot;youtube-jb79\\&quot;,\\r\\n\\t\\t\\t\\tvideoID: \\&quot;W8p2n2oBPAM\\&quot;,\\r\\n\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/dexville.be\\\\\\\/fr\\\\\\\/\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;W8p2n2oBPAM\\&quot;}\\r\\n\\t\\t\\t} );\\r\\n\\t\\t\\tif ( window.USYTPlayers.USYTInited === false ) {\\r\\n\\t\\t\\t\\t\\\/\\\/ Trying to override other possible WP YT API calls if our element is used\\r\\n\\t\\t\\t\\twindow.USYTPlayers.USYTInited = true;\\r\\n\\r\\n\\t\\t\\t\\twindow.onYouTubePlayerAPIReady = function() {\\r\\n\\t\\t\\t\\t\\tfor ( var i in window.USYTPlayers.optionsYT ) {\\r\\n\\t\\t\\t\\t\\t\\tvar _playerParams = window.USYTPlayers.optionsYT[ i ];\\r\\n\\t\\t\\t\\t\\t\\t$us.YTPlayers[ _playerParams.playerID ] = new YT.Player( _playerParams.playerID, {\\r\\n\\t\\t\\t\\t\\t\\t\\tvideoId: _playerParams.videoID,\\r\\n\\t\\t\\t\\t\\t\\t\\tplayerVars: _playerParams.playerVars\\r\\n\\t\\t\\t\\t\\t\\t} );\\r\\n\\t\\t\\t\\t\\t}\\r\\n\\t\\t\\t\\t}\\r\\n\\t\\t\\t}\\r\\n\\t\\t\\tif ( !!window.YT ) {\\r\\n\\t\\t\\t\\t$us.YTPlayers[\\&quot;youtube-jb79\\&quot;] = new YT.Player( \\&quot;youtube-jb79\\&quot;, {\\r\\n\\t\\t\\t\\t\\tvideoId: \\&quot;W8p2n2oBPAM\\&quot;,\\r\\n\\t\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/dexville.be\\\\\\\/fr\\\\\\\/\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;W8p2n2oBPAM\\&quot;}\\r\\n\\t\\t\\t\\t} );\\r\\n\\t\\t\\t}\\r\\n\\t\\t&lt;\\\/script&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row casepercentagetxt height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_bottom type_default stacking_default\" style=\"--additional-gap:20px;\"><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 400%<\/strong><\/h3>\n<h4>ROI de la communication marketing<\/h4>\n<h4>La premi\u00e8re ann\u00e9e, chaque euro investi dans la communication a rapport\u00e9 5 euros.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 1.2M<\/strong><\/h3>\n<h4>De vues sur YouTube<\/h4>\n<h4>1.205.981 vues de la vid\u00e9o <span>et ses variantes<\/span>, soit 8.800 heures en 2 ans.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>+ 5.8K<\/strong><\/h3>\n<h4>Interactions pendant la premi\u00e8re ann\u00e9e<\/h4>\n<h4>Les campagnes et les publications ont touch\u00e9 1,2M de personnes et g\u00e9n\u00e9r\u00e9 5.8K interactions.<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Donner vie visuellement \u00e0 une id\u00e9e <\/strong><\/p>\n<p>L&rsquo;histoire visuelle du concept s&rsquo;est d\u00e9roul\u00e9e en 2 parties. L&rsquo;agitation de la journ\u00e9e, repr\u00e9sent\u00e9e par la cohue du matin, le trafic urbain et le tourbillon d&rsquo;une journ\u00e9e de travail bien remplie. La journ\u00e9e bien remplie qui s&rsquo;est d\u00e9roul\u00e9e tout aussi vite se termine brusquement lorsque vous entrez dans la qui\u00e9tude de L&rsquo;Attrape-R\u00eaves.<\/p>\n<p>Un paysage naturel serein, avec un lit de qualit\u00e9 de L&rsquo;Attrape-R\u00eaves au milieu du calme, entour\u00e9 de rien d&rsquo;autre qu&rsquo;un attrape-r\u00eaves port\u00e9 par le vent, de la nature et du slogan rassurant : \u00ab Peu importe comment s&rsquo;est d\u00e9roul\u00e9e votre journ\u00e9e, nous nous occupons de vos nuits\u202f\u00bb <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid us_carousel noblackdots type_carousel layout_gallery_default preload_style_spinner\" id=\"us_grid_1\"><style>.layout_gallery_default .w-grid-item-h{}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle arrows-ver-pos_middle arrows-hor-pos_on_sides_outside arrows-disabled_hide owl-responsive-2000 with_dots\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-2291 attachment type-attachment status-inherit hentry\" data-id=\"2291\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-2-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Marketing Case - Attrapes reves - Beeldmateriaal\" srcset=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-2-1024x576.jpg 1024w, https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-2-300x169.jpg 300w, https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-2.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-2289 attachment type-attachment status-inherit hentry\" data-id=\"2289\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-1-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Dexville Marketing Case - Attrapes reves - Beeldmateriaal\" srcset=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-1-1024x576.jpg 1024w, https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-1-300x169.jpg 300w, https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-2-1.jpg 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div><div class=\"w-grid-carousel-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Suivant&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:false,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;mouseDrag&quot;:true},&quot;768&quot;:{&quot;items&quot;:1,&quot;autoplay&quot;:false,&quot;autoplayContinualCss&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:true,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>La puissance de la synergie cr\u00e9ative et la strat\u00e9gique mise en place ont permis de g\u00e9n\u00e9rer une campagne d&rsquo;ouverture r\u00e9ussie pour L&rsquo;Attrape-R\u00eaves.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay has_iframe\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2024\/01\/DexVille-Cases-L-Attrape-Reves-Creatief-Concept-Store-Opening-3.png);\" onclick=\"return {&quot;player_id&quot;:&quot;youtube-v1a5&quot;,&quot;player_api&quot;:&quot;\\\/\\\/www.youtube.com\\\/player_api&quot;,&quot;player_html&quot;:&quot;&lt;div id=\\&quot;youtube-v1a5\\&quot;&gt;&lt;\\\/div&gt;&lt;script&gt;\\r\\n\\t\\t\\twindow.USYTPlayers = ( window.USYTPlayers || { initYTFunctions: [], optionsYT: [], USYTInited: false } );\\r\\n\\t\\t\\twindow.USYTPlayers.optionsYT.push( {\\r\\n\\t\\t\\t\\tplayerID: \\&quot;youtube-v1a5\\&quot;,\\r\\n\\t\\t\\t\\tvideoID: \\&quot;wlRvqI1OVQs\\&quot;,\\r\\n\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/dexville.be\\\\\\\/fr\\\\\\\/\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;wlRvqI1OVQs\\&quot;}\\r\\n\\t\\t\\t} );\\r\\n\\t\\t\\tif ( window.USYTPlayers.USYTInited === false ) {\\r\\n\\t\\t\\t\\t\\\/\\\/ Trying to override other possible WP YT API calls if our element is used\\r\\n\\t\\t\\t\\twindow.USYTPlayers.USYTInited = true;\\r\\n\\r\\n\\t\\t\\t\\twindow.onYouTubePlayerAPIReady = function() {\\r\\n\\t\\t\\t\\t\\tfor ( var i in window.USYTPlayers.optionsYT ) {\\r\\n\\t\\t\\t\\t\\t\\tvar _playerParams = window.USYTPlayers.optionsYT[ i ];\\r\\n\\t\\t\\t\\t\\t\\t$us.YTPlayers[ _playerParams.playerID ] = new YT.Player( _playerParams.playerID, {\\r\\n\\t\\t\\t\\t\\t\\t\\tvideoId: _playerParams.videoID,\\r\\n\\t\\t\\t\\t\\t\\t\\tplayerVars: _playerParams.playerVars\\r\\n\\t\\t\\t\\t\\t\\t} );\\r\\n\\t\\t\\t\\t\\t}\\r\\n\\t\\t\\t\\t}\\r\\n\\t\\t\\t}\\r\\n\\t\\t\\tif ( !!window.YT ) {\\r\\n\\t\\t\\t\\t$us.YTPlayers[\\&quot;youtube-v1a5\\&quot;] = new YT.Player( \\&quot;youtube-v1a5\\&quot;, {\\r\\n\\t\\t\\t\\t\\tvideoId: \\&quot;wlRvqI1OVQs\\&quot;,\\r\\n\\t\\t\\t\\t\\tplayerVars: {\\&quot;autoplay\\&quot;:1,\\&quot;controls\\&quot;:1,\\&quot;origin\\&quot;:\\&quot;https:\\\\\\\/\\\\\\\/dexville.be\\\\\\\/fr\\\\\\\/\\&quot;,\\&quot;loop\\&quot;:0,\\&quot;mute\\&quot;:0,\\&quot;playlist\\&quot;:\\&quot;wlRvqI1OVQs\\&quot;}\\r\\n\\t\\t\\t\\t} );\\r\\n\\t\\t\\t}\\r\\n\\t\\t&lt;\\\/script&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Mise en \u0153uvre de la campagne <\/strong><\/p>\n<p>La vid\u00e9o de la campagne a bien entendu \u00e9t\u00e9 d\u00e9velopp\u00e9e comme l\u2019\u00e9l\u00e9ment principal de toute la campagne. Cela n&rsquo;a pas seulement \u00e9t\u00e9 utilis\u00e9 sur les cha\u00eenes en ligne telles que Instagram, Facebook, YouTube et Google, mais \u00e9galement pour accro\u00eetre la notori\u00e9t\u00e9 de la marque L&rsquo;Attrape-R\u00eaves. Les canaux num\u00e9riques ont \u00e9t\u00e9 compl\u00e9t\u00e9s par des \u00e9crans Digitaux Out of Home, strat\u00e9giquement positionn\u00e9s autour du nouveau magasin de Waterloo.<\/p>\n<p>Pour que la vid\u00e9o se d\u00e9marque r\u00e9ellement, des publicit\u00e9s ont \u00e9galement \u00e9t\u00e9 diffus\u00e9es au Kin\u00e9polis de la r\u00e9gion. Le message de L&rsquo;Attrape-R\u00eaves a \u00e9t\u00e9 pr\u00e9sent\u00e9 non seulement lors de l\u2019introduction pr\u00e9c\u00e9dant les films, mais dans tout le cin\u00e9ma. La campagne a \u00e9galement \u00e9t\u00e9 diffus\u00e9e dans le magazine Sabato, o\u00f9 le public de la presse \u00e9crite a \u00e9t\u00e9 captiv\u00e9 par une publicit\u00e9 convaincante, tandis que le spot radio r\u00e9sonnait sur les ondes. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_boxes stacking_default\"><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-10 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-video align_center ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AR-DOOH-1920x1080-1.jpg);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/dexville.be\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/AttrapeReves-DOOH-video_small.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><button class=\"w-video-play\" type=\"button\" aria-label=\"Lecture\"><span class=\"w-video-play-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/span><\/button><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AttrapeReves-DOOH-video_small.mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-1 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fe7bb9da height_auto with_img\"><div class=\"l-section-img\" role=\"img\" aria-label=\"Image\" data-img-width=\"1920\" data-img-height=\"700\" style=\"background-image: url(https:\/\/dexville.be\/wp-content\/uploads\/2024\/07\/AR-social-campagnes.jpg);background-repeat: no-repeat;\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_623ba360 sidebysidetext height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_6df4bc3a has_text_color\"><div class=\"wpb_wrapper\"><h4>R\u00e9sultat<\/h4>\n<h2>La collaboration entre DexVille et L&rsquo;Attrape-R\u00eaves a engendr\u00e9 non seulement une campagne mais une exp\u00e9rience immersive. La combinaison de visuels cr\u00e9atifs, d&rsquo;une narration convaincante et d&rsquo;une mise en \u0153uvre strat\u00e9gique sur plusieurs canaux a donn\u00e9 vie \u00e0 l&rsquo;essence onirique de L&rsquo;Attrape-R\u00eaves.<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/dexville.be\/fr\/lets-talk\/\"><span class=\"w-btn-label\">Contactez-nous<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-2838","case","type-case","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case\/2838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/types\/case"}],"wp:attachment":[{"href":"https:\/\/dexville.be\/fr\/wp-json\/wp\/v2\/media?parent=2838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}